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University of North Carolina Charlotte jobs

Digital Marketing Strategist

University of North Carolina Charlotte
$50,586 - $66,080
United States, North Carolina, Charlotte
Oct 04, 2024
Digital Marketing Strategist
Please see Special Instructions for more details.
Please provide examples of your work.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
The finalist may be subject to a criminal background check and/or motor vehicle report.
Please upload reference information including names, position titles and company/institutions, phone numbers, and email addresses of at least two current/previous supervisors.
  • The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.
  • Do not write 'see resume' on your application when completing the job duties section.
Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. (see the job duties section of previous employment).
Please submit a resume and cover letter with your application if requested.
  • These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.
Position Information
General Information


Vacancy Open to All Candidates
Employment Type Permanent - Full-time
If time-limited, note appointment end date
Hours per week 40
Months per year 12
Position Number 004952
NC Salary Grade Equivalency GN10
Classification Title Public Communications Specialist - Journey
Working Title Digital Marketing Strategist
Salary Range $50,586 - $66,080
Anticipate Hiring Range $50,586 - $66,080
FLSA Status Non Exempt
Division University Advancement
Department University Communications (UA)
Work Unit University Communications AVC
Work Schedule
8:00 am - 5:00 pm; Monday - Friday with occasional evening and weekend hours required, as necessary.

This position may be eligible for a telework schedule once onboarding into position is completed and with supervisor approval.
Primary Purpose of Position
The Digital Marketing Strategist will guide and synthesize the digital experience with the aim of providing a better overall experience for our audiences. Digital experience can include websites, emails, newsletters etc. This position will work with other areas in the University, to lend expertise, guide/inform digital best practices. The Digital Marketing Strategist leads the user journey strategy and develops integrated marketing and communication campaigns designed to meet the needs and goals of the department.

Responsibilities include:

  • Consult with various departments and units to understand their content needs and counsel them on plans of action that fit into the overall content strategy for the University.
  • Create, curate, and manage high-quality, engaging, and SEO-optimized content for the university's websites including Charlotte.edu, inside.charlotte.edu, academics.charlotte.edu, ucomm.charlotte.edu,and others as necessary.
  • Ensure all content adheres to brand guidelines, tone, and voice.
  • Write compelling stories in Charlotte's brand tone and voice for use on University websites and platforms with the ability to integrate photography, graphics and videography.
  • Create compelling storytelling content including alumni success stories for use in the Niner Nation News monthly newsletter.
Minimum Education/Experience
Required Minimum Qualifications:

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Essential Job Duties
Responsibilities include:

  • Consult with various departments and units to understand their content needs and counsel them on plans of action that fit into the overall content strategy for the University.
  • Create, curate, and manage high-quality, engaging, and SEO-optimized content for the university's websites including Charlotte.edu, inside.charlotte.edu, academics.charlotte.edu, ucomm.charlotte.edu, and others as necessary.
  • Ensure all content adheres to brand guidelines, tone, and voice.
  • Write compelling stories in Charlotte's brand tone and voice for use on University websites and platforms with the ability to integrate photography, graphics and videography.
  • Create compelling storytelling content including alumni success stories for use in the Niner Nation News monthly newsletter.
Other Work Responsibilities

  • Map the user journey experience based on engagement goals.
  • Oversight and design of digital marketing tactics including but not limited to email, websites, newsletters, digital partnerships.
  • Oversight and coordination of multiple platforms ensuring brand alignment.
  • Collaborate with content creators to design multimedia digital stories.
  • Develop a best in class user journey master plan for University home page redesign at the top tier page levels.
  • Continuously strive to be the subject matter expert on digital marketing best practices and accessibility.
  • Creation of user journey maps for specific digital tactics offering solutions looking toward best UX practices.
Departmental Preferred Experience, Skills, Training/Education

  • Bachelor's degree in related field and 3 years of experience.
  • Excellent communications and problem solving skills.
  • Experience with WordPress, Drupal content management systems. Some HTML, CSS, JavaScript, background helpful.
  • Experience in MS Office, Google Suite, Google Ad.
  • Some experience with Salesforce, Marketing Cloud and/or other email marketing platforms.
  • Experience using Google Analytics/GA4. GTM and Google Search Console is a plus.
  • Experience with Adobe Creative Cloud including Adobe XD or another prototyping tool.
  • Experience using monday.com or other project management software preferred.
  • Familiarity with UX design cycle phases.
  • A strong, collaborative and communicative workstyle.
  • Ability to juggle multiple projects with differentiating outcomes simultaneously and within time and budget constraints.
  • Strong attention to detail needed.
Necessary Licenses or Certifications
Work Location Foundation Annex
Posting date 10/04/2024
Closing date 10/10/2024
Proposed Hire Date 10/28/2024
Contact Information
Special Notes to Applicants
Please provide examples of your work.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
The finalist may be subject to a criminal background check and/or motor vehicle report.
Please upload reference information including names, position titles and company/institutions, phone numbers, and email addresses of at least two current/previous supervisors.

  • The Search Committee will not contact references without first verifying permission with the finalist.


Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.
  • Do not write 'see resume' on your application when completing the job duties section.
Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. (see the job duties section of previous employment).
Please submit a resume and cover letter with your application if requested.
  • These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.

Posting Specific Questions

Required fields are indicated with an asterisk (*).



  1. *
    How did you hear about this employment opportunity?

    • UNC Charlotte Website
    • HERC Job Board
    • Inside Higher Education
    • Circa (formerly known as Local JobNetwork)
    • Another Website
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Other



  2. Where did you learn about this posting?

    (Open Ended Question)


  3. *
    Do you have experience using monday.com or other project management software? If so, please indicate the project management software you have experience with.

    (Open Ended Question)


  4. *
    Are you familiar with or have experience with the UX design cycle phases?

    • Yes
    • No
    • Limited to education experiences only


  5. *
    What is the highest level of education attained?

    • GED
    • High School Diploma
    • Associates Degree
    • Bachelors Degree
    • Masters Degree
    • PHD


  6. *
    How many years of experience do you have in this type of position?

    • 0-1
    • 1-3
    • 3-5
    • 5-7
    • 7+


  7. *
    Do you have experience with Salesforce, Marketing Cloud and/or other email marketing platforms?

    • Yes
    • No
    • Knowledge with limited experience




Applicant Documents
Required Documents

  1. Resume / Curriculum Vitae
  2. Cover Letter / Letter of Interest


Optional Documents

  1. Contact Information for References
  2. Online Portfolio

Applied = 0
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