Market Manager

Description

POSITION SUMMARY

This Safco Market Manager role is responsible for the development and ongoing execution of marketing and sales strategies in support of the Education market. Candidates must have a keen understanding of product positioning, financial metrics, marketing, and account based sales to proactively guide and advise Sales teams and other functions to advance profitable sales growth. This position requires a passion for delivering customer driven solutions through a balance of strategic and tactical actions. Candidates must be adept with their ability to effectively communicate and advance complex concepts and solutions within and across the organization. This full-time/hybrid position reports to the VP of Product & Marketing at Safco's headquarters in New Hope, MN.

DUTIES AND RESPONSIBILITIES

• Develop annual go-to-market plan leveraging insights to identify and define specific marketing tactics and commercial action to achieve annual growth objectives
• Support the development and closure of project opportunities with Sales team
• Conduct ongoing market research and competitive analyses
• Expand business opportunities with current and new markets
• Serve as a brand steward within the Education market
• Support new product introductions and provide feedback for new product opportunities
• Develop and manage ongoing demand generation activities, including seminars, webinars, tradeshows, on-site customer briefings, email campaigns, integrated online campaign and CEUs (Continuing Education Units)
• Develop vertical messaging and content needs
• Develop and manage key industry relationships
• Other duties, as assigned

KEY ACCOUNTABILITIES

• Develop and execute annual GTM (go-to-market) plans
• Define and achieve annual revenue goals
• Improve gross margin %
• Conduct dealer/rep sales training
• Provide market driven, new product development insights
• Product rationalization/culling insights
• Product pricing strategies
• Monthly reporting of key performance metrics to senior management
• Solicit voice of customer and voice of market to advance key initiatives

REQUIRED EDUCATION, EXPERIENCE AND SKILLS

• BA in Marketing or general business
• Proven record of success driving B2B sales and marketing strategies
• History of leveraging data and market insights to inform a strategic vision
• Excellent presentation skills, both verbal and written
• Applied experience in implementing integrated marketing planning and tactics
• Strong communications skills
• Agile thinker that can balance daily tasks and deliverables while advancing strategic initiatives
• Ability to travel up to 40%

PREFERRED QUALIFICATIONS

• 5+ years of Marketing/Sales experience within the education market
• MBA in Marketing
• Has existing relationships and accounts within the Education market

PHYSICAL REQUIREMENTS

OFFICE:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regular sitting, standing, and walking throughout the day to accomplish tasks
• Manual and finger dexterity used regularly with some repetitive finger motions
• Ability to work in front of a computer screen for long periods of time
• Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus
• Hearing and speaking
• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.

about our company:

Comprised of multiple companies with headquarters in New Hope, Minnesota,Liberty Diversified International (LDI)is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Texas, Arizona, Virginia, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.

Since 1918, our values - Caring, Innovation, Trust and Excellence - have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers. The LDI family of companies includesLiberty Packaging, Liberty Paper, Liberty Plastics (Custom SolutionsandQuarrix Building Products) and Safco.

Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.