New 
Senior Enterprise Marketing Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 05, 2024 | |
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OverviewMicrosoft is a company where passionate innovators come to collaborate, envision what can be, and take their careers to levels they can't achieve anywhere else. This is a world of more possibilities, more innovation, more openness, and sky's-the-limit thinking -- a cloud-enabled world. At Microsoft we have unique capabilities to meet the needs of both individuals and organizations. We care deeply about taking our ideals and vision around the globe and making a difference in peoples' lives and organizations in all corners of the planet. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. The MicrosoftTechnology for Social Impact (TSI) Teamis chartered with the mission of bringing the power of technology to every nonprofit and humanitarian organization to accelerate Social Good. This organization brings together our donation and grants programs, industry solutions, commercial sales efforts and partner ecosystems to empower nonprofits globally to address the world's most pressing needs. Profits generated from this business will be reapplied to scaling operations and investments for Microsoft's public good investments. This is a dynamic and fast-growing business focused on helping organizations on the front line of change to do their best work to create inclusive and enduring positive impact throughout our communities. Find out more about Technology for Social Impact Team at: https://www.microsoft.com/en-us/nonprofits As a Senior Enterprise Marketing Manager, you will be the audience marketing leader responsible for developing and executing an enterprise marketing communications strategy to achieve TSI revenue and scorecard for enterprise customer segments. In this role, you will have the opportunity to shape connected sales and marketing strategy, demonstrate cross-functional leadership, and deliver performance insights to drive deeper engagement with customers and sellers in our managed accounts. This role requires close collaboration with Sales, Marketing, Partner, Industry teams.
ResponsibilitiesLead integrated marketing strategic planning and execution to drive TSI revenue and scorecard for enterprise managed customer segments on a global scale. Partner with sales, marketing, and industry leadership to set direction to develop impactful GTM strategy, plans, launch activities, customer segmentation, and/or strategies that drive revenue growth via customer and sales engagement and monetization for products across business areas. Own a connected customer journey from marketing to sales and partner. Define key performance indicators (KPIs) to measure the success of the business and coordinate efforts with leaders and sales excellence to apply them. Analyze KPIs for marketing programs, audiences, and/or engines to identify and share insights with the purpose of advancing business impact, through a regular rhythm of business (ROB) of reporting and business review meetings. Oversee scaled ABM (Account Based Marketing), affiliate marketing programs and events designed to drive qualified leads (handraisers) to sellers and demonstrate measurable marketing impact on the business. Partner with sales and marketing operations to align lead management strategy and execution, sales follow up/SLAs, measurement and reporting. Actively participate in sales leadership meetings and territory planning reviews to understand sales/customer challenges and opportunities. Proactively recommend ideas and solutions to address gaps, respond to business needs and drive demand. Present to and interact with executives regularly about the strategy, data, and business impact/performance. Embody ourCultureandValues. | |