Insurance Marketing Lead

TransUnion Risk and Alternative Data Solutions
parental leave, paid time off, paid holidays, tuition reimbursement, flex time, 401(k)
United States, Virginia, Reston
Dec 18, 2024
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology. As the Marketing Lead for TransUnion's Insurance business vertical, you will manage the internal client relationships with vertical business leaders and own the development and execution of B2B marketing strategies, plans and performance-driven thought leadership and demand gen programs. You'll identify and drive marketing growth opportunities that deliver on the Insurance vertical's business goals in close collaboration with sales, marketing partners across the organization and business leadership. What You'll Bring: 8+ years of successful marketing strategy, planning and campaign experience with focus on data/technology solutions in a B2B or agency environment; Marketing experience in the insurance industry is a plus Demonstrated experience with marketing programs contributing to business objectives and revenue growth Ability to build relationships and collaborate across a large and complex client environment Full-funnel demand generation experience across multiple channels Exceptional communication and writing skills, including the ability to articulate business concepts and present to executive and management team members Ability to manage multiple projects concurrently with acute attention to detail and excellent prioritization and organizational skills Proven track record in effectively translating business needs and product offerings into compelling marketing plans and programs focused on specific buyer segments at all stages of the customer journey Expertise in full-funnel acquisition and nurture campaigns, as well as experience in cross-channel marketing strategies is needed, as is the ability to report on program effectiveness and recommend opportunities for improvement Impact You'll Make: Serve partner and advisor to the Insurance vertical leadership team and build long-term client value by delivering marketing strategies and plans aligned to budgets, business objectives, and vertical priorities and growth targets Set actionable marketing strategy plans, identify KPIs and monitor and measure success and campaign performance across channels Own all aspects of marketing campaign program management from conceptualization, initiation, creative brief development, pre-campaign strategy, content and creative alignment, and campaign execution with cross-functional resources Anticipate vertical's marketing needs and proactively highlight opportunities for greater marketing impact through the creation of B2B marketing programs that incorporate thought leadership, industry research, digital advertising, events, public relations, partnerships, etc. to optimize existing customer engagement and win new business Develop and manage the marketing budget, monitor it quarterly, and reallocate funds based on recommend changes to vertical leadership utilizing program performance results Understand the needs of sales leadership and drive alignment and support among their associates to strengthen campaign follow-up and accelerate the customer buying journey Perform other related duties as assigned This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Pay Scale Information : The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents. TransUnion's Internal Job Title: Advisor, Marketing Communications