AVP of Marketing, CeraVe US

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oreal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oreal Dermatological Beauty Division, we change people's lives by creating the 'beauty of health' with our iconic brands (La Roche- Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.

Establish and direct the development and implementation of the brand marketing plans and budget to help achieve the category volume, profit and spending objectives. Leverage in-depth knowledge of the elements and drivers of the marketing mix to develop and adjust marketing plans in-line with the US brand strategy and in close collaboration with the global brand leads (DMI) through a joint partnership and leveraging synergies where appropriate.

* 12-15 years of progressive Consumer Packaged Goods (CPG) or related marketing/brand management experience.

* Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations are a must.

* Marketing experience in the digital world, (i.e., social media, e-commerce, analytics, on-line) highly preferred.

* Demonstrated experience working with the account teams, the trade which contributed to profitable brand growth. An in-depth understanding CPG/FMCG and customer landscape is a must.

* Demonstrated experience developing strategic agency partnerships which contributed to long term brand health.

* Demonstrated experience in providing marketing thought leadership-taking consumer insight and using it to drive thinking and strategic decisions.

* Solid financial acumen, budget management experience and a strong ability to utilize judgment and solid thinking ability to analyze complex issues and recommend clear direction within the big picture needs of the brand

* Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations.

* Strong leadership skills and a strong ability to cultivate good relationships/networks and actively fostering team work across the US and DMI (global marketing)

* Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others.

* Ability to plan for the short-term and long-term, and manage executions within a strategic framework.

* Ability to self-manage and self-motivate. Acting with integrity, and demonstrating entrepreneurial pursuits.

* Demonstrated experience in executing and delivering brand leadership in a similar brand management role with P&L accountability.

This role will be managing 2 Direct marketing reports

* Effectively plan to ensure that Gross, Net and Profit targets are met, by overseeing the execution of brand and trade strategies by recognizing the profitability and revenue impact of all business opportunities, and develop a understanding of the meaning and interrelationships of key financial indicators, while being able to readily identify gaps in budget and profit plans.

* Determine resource allocations (financial and people) across the assigned franchise(s) to optimize overall brand performance, while anticipating risks to brand/segment performance and ensuring that contingency plans are developed to manage through them nationally.

* Develop and foster a close working relationship with the trade (sell-in team) while collaborating with sales leadership to translate the national brand strategy into customer specific plans and execute those plans in-line with the class of trade and customer objectives for assigned retailer(s).

* Manage, coach and develop direct report(s) and cross-functional peers to deliver brand objectives while clearly communicating standards of performance.

* Manage and lead multiple cross-functional teams to execute brand initiatives and implement plans. The brand lead will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups.

* Model leadership behavior not only for the Brand team, but also the division and cross-functional partners/organizations

* Develop and support the strategic brand plans, leveraging current and future consumer & customer trends as well as in-depth knowledge of competitive landscape to build brand equity

Salary Range: $144,800- $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Marketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

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