Senior Account-Based Marketing Manager

Blue Yonder Job Title:

Senior Account-Based Marketing Manager

Synonymous Job Title:

Sr. Marketing Manager

Location:

Dallas preferred

US - Remote

Overview:

Are you ready to make a significant impact and drive personalized, targeted engagement across key accounts? Blue Yonder is on the hunt for an experienced and dynamic Senior Manager of Account-Based Marketing (ABM) to spearhead the development, implementation, and optimization of cutting-edge multichannel ABM programs. This pivotal role will be at the forefront of our mission to revolutionize how we connect with our most valuable clients.

Scope:

• Lead Multichannel ABM Programs: Develop, implement, and optimize innovative multichannel ABM campaigns to drive personalized, targeted engagement across key accounts within the manufacturing industry.
• Collaborate with Cross-Functional Teams: Work closely with sales leadership, product marketing, business development, and field marketing teams to ensure seamless execution and alignment of ABM strategies across various channels.
• Utilize Advanced Marketing Tools: Leverage hands-on experience with 6Sense, Salesforce (SFDC), and gifting platforms to enhance the effectiveness of ABM initiatives and deliver tailored experiences to key accounts.
• Analyze and Optimize Campaigns: Track, analyze, and report on the performance of ABM campaigns, using data-driven insights to continuously refine and improve strategies for maximum impact and ROI.
• Team Leadership: Lead a highly effective team of four global account-based marketers to scale the account-based marketing program and drive cross-functional program success.

What you will do:

• Design and Execute ABM Campaigns: Develop, implement, and optimize multichannel ABM programs tailored to engage key accounts within the manufacturing industry.
• Collaborate with Sales and Marketing Teams: Partner closely with sales leadership, product marketing, business development, and field marketing teams to ensure cohesive execution of ABM strategies.
• Utilize Advanced Marketing Tools: Apply hands-on experience with 6Sense, Salesforce (SFDC), and gifting platforms to enhance campaign effectiveness and deliver personalized experiences.
• Analyze Campaign Performance: Track, analyze, and report on the performance of ABM campaigns, using data-driven insights to refine strategies and maximize ROI.
• Drive Stakeholder Engagement: Foster high levels of collaboration and partnership across various stakeholders to ensure alignment with the overarching ABM strategy.
• Select and Activate Key Accounts: Strategically identify and activate key accounts in collaboration with sales teams to drive targeted engagement and business growth.

What we are looking for:

• Experience: 10+ years of B2B marketing experience, including 3+ years in ABM and 3+ years management experience
• Technical Proficiency: Hands-on experience with 6Sense, Salesforce (SFDC), Marketo and gifting platforms (Sendoso, Alyce).
• Strategic Thinking: Strong ability to develop and implement effective ABM strategies that drive personalized engagement and business growth.
• Analytical Skills: Proficiency in tracking, analyzing, and reporting on campaign performance to derive actionable insights.
• Collaboration: Excellent interpersonal and communication skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Industry Knowledge: In-depth understanding of the manufacturing, supply chain and/or B2B SaaS market and understanding of challenges and opportunities.
• Occasional travel required

Join us in this exciting role where your contributions will directly influence our growth and success. If you're ready to take your career to the next level and be a driving force in our ABM initiatives, we want to hear from you!

#LI-REMOTE

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The salary range for this position is $120,335.00 to $151,665.00 USD

The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:

• Comprehensive Medical, Dental and Vision

• 401K with Matching

• Flexible Time Off

• Corporate Fitness Program

• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equity (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.