AVP, Marketing-Hybrid in Arizona

GENERAL SUMMARY:

The AVP, Marketing will be a key leader responsible for driving the creation and execution of innovative, digital-first marketing strategies to elevate our brand, products, and services. In this role, the AVP will play a pivotal role in setting the direction for our marketing efforts, with a focus on driving member growth, engagement, and retention through omni-channel campaigns, data-driven insights, and cutting edge technologies. The AVP will be entrusted with leading and inspiring a team of marketing professionals, guiding them in the implementation of strategic initiatives. This role will be responsible for actively collaborating with cross-functional teams, including product development, sales, and operations, to ensure alignment with organizational goals and objectives. With a keen understanding of market dynamics and consumer behavior, the AVP will leverage data-driven insights to refine marketing strategies and enhance the overall member experience, ultimately contributing to the growth and success of the organization.

QUALIFICATIONS:

Minimum Education & Experience Requirements:

• Bachelor's degree in Business, Marketing, or a related field
• Seven (7) years of experience managing multi-channel marketing campaigns, including social, content, email, and digital
  
  
  
  • To include 4 years of effective management/supervisory experience
  
  
  
  

Minimum Knowledge & Skill Requirements:

* Proven track record of executing successful digital-first marketing strategies, including omni-channel campaigns, SEO, SEM, social media, and email marketing

* Ability to work closely with other departments to implement specific details on promotions, new product/services and all other marketing initiatives

* Ability to coach and manage staff to highest potential

* Excellent communication and influence skills required, including reports and presentations

* Ability to develop professional relationships and network (internally/externally)

* Forward thinker with a data-driven approach to decision-making

* Proficiency in marketing automation tools, data analytics, and CRM platforms

* Creative mindset with a passion for innovation and continuous improvement

* Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

COMPETENCIES:

• Forward thinking
• Creativity & Innovation
• Organizational Agility
• Planning/ Priority Setting
• Problem Solving
• Managing and Measuring Work
• Developing Others
• Dealing with Ambiguity

WORKING CONDITIONS/ENVIRONMENT:

This job requires the employee to sit or stand for extended periods of time. Infrequent lifting up to 25 lbs.

OTHER REQUIREMENTS:

Must comply with all aspects of the Bank Secrecy Act (BSA). Ability to travel to corporate office.

MAJOR ACCOUNTABILITIES AND TASKS:

1. Develop and implement comprehensive data-driven marketing strategies to support business objectives and enhance brand visibility, with a focus on driving member growth and engagement.
2. Oversee and provide direction for the marketing efforts of Vantage West's sub-brand, a digital financial institution, contributing to its growth and success.
3. Own, lead, and drive the direction for the external marketing agency, including managing relationships, overseeing deliverables, and ensuring alignment with organizational goals and objectives.
4. Collaborate closely with the external marketing agency to develop marketing assets, including creative content, messaging, and branding materials, ensuring consistency and effectiveness across all channels.
5. Drive the utilization of marketing automation tools and AI-driven insights to optimize campaign targeting, personalization, and member experience across multiple channels.
6. Direct media buys and advertising placements, working closely with the external marketing agency to optimize reach, frequency, and targeting to maximize campaign effectiveness and ROI.
7. Oversee the creation and execution of marketing campaigns across various channels, including digital, print, social media, and events, tailored to the specific needs and goals of each business unit.
8. Lead the development and execution of marketing programs for various business units across the organization, including Market Development, Member Experience, Business Banking, Lending & Deposits, and Investments.
9. Monitor and analyze campaign results and performance metrics, leveraging insights to optimize marketing strategies, refine targeting, and improve campaign outcomes. Prepare recurring reports to share with leadership and internal clients.
10. Oversee the development and implementation of a comprehensive content strategy, ensuring alignment with brand positioning, target audience preferences, and business objectives.
11. Drive the social media strategy, including content creation and engagement tactics to enhance brand awareness, foster member relationships, and drive member acquisition and retention.
12. Lead the digital marketing strategy, including website optimization, search engine marketing, search engine optimization, email marketing, online, & display advertising to effectively reach and engage target audiences and drive desired actions.
13. Works in concert with Compliance to ensure adherence to marketing collateral review process and government regulations such as CAN-SPAM, Mortgage Acts and Practices, archived web retention requirements and other such regulations pertaining to marketing.
14. Provide leadership, guidance, and support to internal marketing teams and external partners, fostering a culture of collaboration, creativity, and excellence in marketing execution.
15. Drive continuous improvement and innovation in marketing efforts, staying updated on industry trends, emerging technologies, and best practices to enhance the effectiveness and efficiency of marketing campaigns.
16. Performs other duties as assigned.

Salary range is $104,328.00 to $146,059.20. Final salary is dependent on a candidate's experience and qualifications.

Equal Opportunity Employer Veterans Disabled