JOB SUMMARY:
Reporting to the Executive Director of Thought Leader Engagement, the Associate Director or Director, Thought Leader Engagement & Strategic Partnerships will be a critical field-based member of the Marketing Team committed to ensuring the successful management of thought leader relationships to support tivozanib in RCC (renal cell carcinoma) and to support the future of the organization with potential new in-licensing opportunities and the successful commercialization of pipeline assets. He/she will be responsible for working cross-functionally with Marketing, Sales, Market Access, Medical Affairs/Clinical Development, Finance and Compliance to shape customer engagement strategies, generate actionable insights, anticipate market trends and uncover competitive intelligence, ensuring compliant execution of business objectives.
The Thought Leader Engagement Team plays a vital role in creating and executing a comprehensive engagement strategy for tivozanib by developing a best-in-class experience with external stakeholders. The Team will be responsible for collecting insights regarding changing treatment patterns, establishing and managing Key Opinion Leaders and driving advocacy for AVEO's product portfolio, identifying and cultivating relationships with emerging leaders and rising stars, and managing key stakeholder relationships (e.g., academic institutions, professional associations, congress organization committees, pathway committee members), and gathering market insights to inform the development and execution of successful commercial strategies and tactics.
The ideal candidate will be a driven, collaborative, and solution-oriented individual with a proven competency for scientific knowledge and the ability to develop and maintain strong relationships with KOLs and internal teams. He/she will have strong communication, presentation skills, and the ability to effectively interact collaboratively with and influence key internal and external customers including scientific leaders and internal cross-functional stakeholders, including the C-Suite.
PRINCIPAL DUTIES:
- Identify, develop, and implement an impactful engagement strategy with disease-state Key Opinion Leaders (KOLs) in their assigned region that drives appropriate advocacy for FOTIVDA and generates insights that inform brand strategy and positioning.
- Represent AVEO and the FOTIVDA brand as the critical point of contact with KOL's and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g. ASCO, ASCO GU, IKCS etc.).
- Monitor regional market trends and make real-time updates to KOL engagement plans to support business objectives.
- Appropriately mobilize thought leaders to their community peers in oncology clinics across the region.
- Identify and implement innovative Peer-to-Peer KOL programming to drive uptake of AVEO brand(s) into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationships.
- Identify oncology thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training and Visiting Professorships.
- Foster and lead productive business relationships with AVEO Sales Leadership and OAM Team, marketing, market access, medical affairs and other relevant AVEO functions.
- Create and maintain accurate and detailed KOL and key stakeholder lists, engagement strategy and action plans to contribute to tivozanib lifecycle management.
- Work closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tactics.
- Contribute to the development of the brand planning process and identify tactics directed towards national, regional, and institutional pathways, where applicable.
- Lead/assist in the design, recruitment, and execution of advisory boards.
- Lead the identification and recruitment of speakers, lead in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution
- Develop and implement national congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KOLs to advance business objectives
- Develop clear and fully aligned KPI measurement linked to national- and local-level plans, based on a thorough understanding of market dynamics, competitive landscape and future trends and opportunity assessment
- Ensure all promotion tactics adhere to regulations, requirements, and all other relevant federal, state, local, laws and internal operating procedures and branding guidelines
- Manage the development and execution of materials required for meetings with KOLs
- Oversee and have full accountability for budget associated with activities/events implemented
REQUIRED QUALIFICATIONS/EXPERIENCE (BASIC QUALIFICATIONS):
Minimum Qualifications
- Minimum of 7-10 years of pharmaceutical/biotech experience in U.S. oncology Sales and/or Marketing; Master's Degree a plus
- Direct Thought Leader Engagement experience preferred
- Proven ability to work cross-functionally and with a collaborative mindset and ability to manage multiple projects simultaneously.
- Proven successful track record of relationship building with external stakeholders, while extracting insights that are relevant for the business strategies and ongoing plans
- Strong communication skills and an ability to translate complex information into succinct and impactful messages
- Strong scientific acumen
- Successful design and implementation of strategies with an ability to define a clear path in a complex environment, utilizing strong analytical skills to navigate through complex challenges
- Ability to present to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
- Ability to effectively access, interact with, and influence various internal and external audiences as needed to support strategic initiatives, goals, and objectives
- Demonstrated success in developing and managing strategic internal relationships and stakeholders
- Strong ability to effectively "connect the dots" to align strategic interests between KOL's and other relevant functions within the organization (e.g. medical, market access, etc.)
- Expert level understanding of the commercial aspects of the business
- Expert knowledge of guidelines under which pharmaceutical companies operate
Personal Skills and Competencies
- Ability to remain focused and purposeful in the presence of shifting priorities and strategies in timely response to the business climate
- Dynamic personality with the ability to lead without traditional authority
- Motivated by results, urgency, and personal commitment
- Eager and enthusiastic to serve as the face of AVEO Oncology to KOL's in the oncology space
- Possess high integrity and exceptional work ethic with the ability to foster mutual trust and respect
- High achiever who thrives in high risk/high reward environment
- Eager to have a strong impact within the organization
- Possesses a high level of ethical standards
- Ability to strategically influence people across functions and cultures, with a high level of emotional intelligence
- Maintain a high level of cross-functional collaboration across various departments at AVEO - ideal candidate is solution-oriented and possesses a can-do attitude
Additional Requirements
- Normal and routine office/administrative duties; regular Zoom calls with customers and internal AVEO colleagues
- 30 % domestic travel within the U.S., including weekend conferences/congresses, as needed
About AVEO:
AVEO is a commercial-stage, oncology-focused biopharmaceutical company committed to delivering
medicines that provide a better life for patients with cancer. AVEO currently markets FOTIVDA (tivozanib) in the U.S. for the treatment of adult patients with relapsed or refractory renal cell carcinoma (RCC) following two or more prior systemic therapies. AVEO continues to develop FOTIVDA in immuno-oncology combinations in RCC and other indications, and has several other investigational programs in clinical development. AVEO is committed to creating an environment of diversity, equity and inclusion to diversify representation within the Company.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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AVEO Pharmaceuticals
Oct 08, 2024