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Student Recruitment & Marketing Manager

Dartmouth College
remote work
United States, New Hampshire, Hanover
7 Lebanon Street (Show on map)
Nov 03, 2024
Position Information


Posting date 09/18/2024
Closing date
Open Until Filled Yes
Position Number 1129013
Position Title Student Recruitment & Marketing Manager
Department this Position Reports to Associate Dean for Academic and Student Affairs
Hiring Range Minimum $56,300
Hiring Range Maximum $70,400
Union Type Not a Union Position
SEIU Level Not an SEIU Position
FLSA Status Exempt
Employment Category Regular Full Time
Scheduled Months per Year 12
Scheduled Hours per Week 40
Schedule
Location of Position
Hanover, NH
Remote Work Eligibility? Hybrid
Is this a term position? No
If yes, length of term in months. N/A
Is this a grant funded position? No
Position Purpose
Leads marketing, recruitment, and yield strategies in support of growing student enrollment across Thayer School of Engineering's portfolio of degree and non-degree offerings. With an emphasis on enhancing diversity recruitment, works to increase the quality and quantity of the applicant pool for graduate programs through marketing and direct contact with potential applicants, and supports undergraduate engineering recruitment initiatives.
Description
Required Qualifications - Education and Yrs Exp Bachelors plus 3-5 years' experience or equivalent combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities
Minimum Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5 years' experience in marketing, admissions, and/or recruitment.
  • Strong understanding of the graduate degree and undergraduate marketplace, and best-practice recruitment strategies.
  • Proven project management and event planning skills, with the ability to manage multiple priorities and meet deadlines.
  • Experience leading and executing well-run events.
  • Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
  • Ability to work independently and as part of a team, remains calm under pressure, and responds positively to change.
  • Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, and fellow professionals.
  • Ability to anticipate, deliver on, and exceed expectations.
  • Significant experience with the Slate platform or other similar CRM systems.
  • Evidence of a collaborative style in a project-based setting.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

Preferred Qualifications
Preferred Qualifications

  • Prior experience meeting enrollment targets and/or a demonstrated capacity to convert prospective students into applicants and enrolled students
  • Familiarity with engineering and/or STEM-related curriculum and programs

Department Contact for Recruitment Inquiries Holly Wilkinson
Department Contact Phone Number Holly.Wilkinson@dartmouth.edu
Department Contact for Cover Letter and Title Holly Wilkinson, Associate Dean for Academic & Student Affairs
Department Contact's Phone Number 603-646-3483
Equal Opportunity Employer
Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.
Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job? Not an essential function
Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
Additional Instructions
Quick Link https://searchjobs.dartmouth.edu/postings/75756
Key Accountabilities


Description
Develops goals and implements recruitment and marketing strategies

  • In collaboration with the admissions team, program area leads, and program directors, evaluates recruiting needs and goals and develops plans to implement for the next recruiting cycle
  • Develops annual outreach targets
  • Partners with the communications team to design and execute comprehensive marketing plans and outreach efforts to increase awareness and drive enrollment
  • Evaluates results of current initiatives, identifies opportunities to improve efforts, and implements change

Percentage Of Time 15


Description
Leads recruitment events for graduate programs and supports undergraduate recruitment efforts

  • Implements recruitment strategies to meet targets
  • Develops recruitment and yield event content in collaboration with Program staff/directors and Communications
  • Plans and drives in-person and virtual graduate student recruitment and admissions events, including collaborations with the Guarini School of Graduate and Advanced Studies
  • Builds and implements communications to drive sign ups and post event follow-up
  • Provides and supports the event management for undergraduate recruiting initiatives
  • Evaluates and reports on results of recruitment efforts on student yield to Program Directors

Percentage Of Time 40


Description
Manages marketing, recruitment, and yield communications

  • Monitors the status of new inquiries, new applicants, and new admits, and implements personalized nurturing initiatives where relevant
  • Implements innovative strategies to convert inquires to applicants, and admitted students to enrolled students
  • Creates, implements, and continually improves recruiting-focused and yield-focused email campaigns in Slate
  • Develops new marketing content for all stages of the enrollment funnel
  • Implements targeted, personalized communications that foster strong connections to Thayer and Dartmouth throughout the full enrollment cycle from inquiry to enrolled student
  • Provides communications/marketing support via Slate for undergraduate recruiting initiatives

Percentage Of Time 40


Description
Stays apprised of recruiting trends and evolves knowledge of the most innovative methods

  • Stays current on Slate training and related professional development
  • Collaborates with recruiting colleagues across Dartmouth to share knowledge and insights

Percentage Of Time 5
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-- Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.
-- Performs other duties as assigned.
Applied = 0

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