Associate Director, Marketing & Communications
New York University | |||||||||||||||||
remote work | |||||||||||||||||
United States, New York, New York | |||||||||||||||||
105 East 17th Street (Show on map) | |||||||||||||||||
Nov 04, 2024 | |||||||||||||||||
Associate Director, Marketing & Communications Posting Number
2024-14000
Position Summary The Associate Director, Marketing & Communications will be responsible for marketing and communications to prospective and admitted graduate students interested in NYU Wagner's degree, certificate, and non-degree programs. This individual will be responsible for developing and implementing strategies to achieve graduate enrollment goals, in alignment with leadership's directives. They will also oversee the organization and coordination of activities with partner vendors who provide digital marketing, media, and research services to the office, as well as suggest new approaches for promoting NYU Wagner. Additionally they will partner with their supervisor to oversee the execution of marketing campaigns in an effective and well-coordinated multichannel approach; write, create, and publish marketing content across multiple digital platforms, including web, email, social media, and multimedia channels; and develop and maintain metrics to measure the success of marketing and recruitment efforts including UTM tracking and ROI analyses. They will also ensure adherence to the school's overall brand and marketing strategies, supervise marketing staff, student workers, manage external vendors and budgets, utilize CRM (Slate) and other tools (Google Analytics, on-platform analytics) to support all marketing initiatives, and provide robust reports and dashboards with summaries, analyses, and recommendations for leadership. Qualifications Required Education: Additional Information In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $80,000.00 to USD $95,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items. Need help finding the right job? We can recommend jobs specifically for you!
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