Marketing Manager- Cornell Engineering Marketing and Communications (Hybrid)

Who We Are

Building on our 150-plus-year legacy as one of the nation's preeminent engineering colleges, Cornell Engineering is forging new paradigms in engineering education, research, and technology translation. Comprising more than 10 schools and departments, we are rooted in Ithaca with a growing presence in New York City. Our global influence is reflected in our diverse and talented community. Guided by our core values, our faculty and staff regularly engage across disciplines and intentionally bring together a range of perspectives as they lead and support ambitious efforts to tackle societal challenges, develop the next generation of leaders, and make a meaningful difference in the world.

The Marketing and Communications office within Cornell Engineering is a collaborative team charged with the development, execution, and assessment of a comprehensive and cohesive communication and marketing strategy. The team's responsibilities include shaping and governing the college's messaging and branding, supporting college leaders and departments in communicating consistently and effectively, and working with the Cornell's University Relations office to ensure that the college is recognized a center of excellence.

What You Will Do

While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.

Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (cornell.edu, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication).

Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.

The Marketing Manager plays a crucial role in developing and implementing new marketing strategies that position the college center of excellence in education and teaching. They will have a particular focus on marketing that drives interest and enrollment in the college's Master of Engineering programs. This position reports to the Assistant Dean of Marketing and Communications and is responsible for identifying marketing opportunities, developing comprehensive marketing plans, and ensuring marketing effectiveness and consistency across schools and departments. The manager will implement effective analytics tools, track metrics, and prepare insightful reports to guide decision-making. This position will have a particular focus marketing Master of Engineering programs, which currently includes 14 on-campus programs and four distance learning programs. The Marketing Manager will play a pivotal role in collaborating with our M.Eng. Programs Support Team and our schools and departments to implement a strategy that drives increases in interest, applications, and matriculation for these important programs.

As a key member of the communications team, this individual will manage projects and serve as the point person for externally facing marketing efforts. They will also oversee vendor relationships as needed. The ideal candidate will bring a strategic mindset, analytical skills, and a deep understanding of marketing best practices in higher education.

What We Need

• Bachelor's degree with 3-5 years of experience in marketing, communications, or related field, ideally in higher education or a similarly complex environment.
• Demonstrated success in developing and implementing comprehensive marketing strategies.
• Demonstrated experience working with relevant data analytics and other tools (e.g., Google Analytics, SEO principles, etc.) for strategic planning and decision-making.
• Ability to analyze and present on marketing data analytics.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Experience in vendor management and budget oversight.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Experience in and/or demonstrated commitment to supporting diversity, equity, access, inclusion, and wellbeing.
• Passionate about working in an organization that values and promotes diversity, equity, inclusion, anti-racism, and wellbeing.
• Ability to cultivate and develop inclusive and equitable working relationships with students, faculty, staff, and community members.

What We Prefer

• Master's degree in marketing, communications, or related field.
• Experience and demonstrated success in enrollment marketing for a higher education institution.
• Superior written and verbal communication skills.

Rewards and Benefits

• This position is located in Ithaca, New York. The position will typically allow for the flexibility to work remotely 2 days per week at a location of employee's choosing within the United States. The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position. Additional individual state income tax filings may also be required if working temporarily outside New York State.
• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.
• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: https://hr.cornell.edu/benefits-pay.
• Our leave provisions include three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1.
• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program.
• Follow this link to learn more about the Total Rewards of Working at Cornell: https://hr.cornell.edu/jobs/your-total-rewards.

Important Notes about Applying

• Please submit both a cover letter and a resume to be considered for this position.
• There is no relocation assistance available for this position.
• There is no visa sponsorship available for this position.

Familiarize yourself with Cornell's COVID-19 workplace guidance as well as the university's COVID-19 services and information.

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Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.