Senior Brand Manager

Chobani
United States, New York, New York
Oct 12, 2024
Summary We are seeking a dynamic and strategic Senior Brand Manager, Yogurt to join our newly created marketing team. In this role, you will be responsible for developing and executing brand strategies that elevate Chobani's market position and drive growth. You will support the Sr. Director Product Marketing, Yogurt in leading cross-functional teams to ensure brand consistency across all touchpoints and engage consumers in meaningful ways. This is a unique opportunity to join a talented team and shape the direction of our yogurt portfolio. Responsibilities Brand Strategy Development: Create and implement comprehensive brand strategies that align with company objectives and market trends. Analyze market data and consumer insights to identify growth opportunities and refine positioning. Campaign Management: Lead the development of integrated marketing campaigns, including advertising, digital, social media, and in-store promotions. Monitor campaign performance and adjust strategies based on analytics and consumer feedback. Cross-Functional Leadership: Collaborate with product development, sales, and supply chain teams to ensure brand initiatives are executed effectively. Work closely with external partners, including agencies and vendors, to enhance brand visibility. Consumer Engagement: Drive initiatives that enhance consumer engagement and loyalty, leveraging digital platforms and community outreach. Identify and implement innovative ways to connect with consumers and build brand advocates. Financial Management: Manage brand budgets, ensuring efficient allocation of resources to maximize ROI. Analyze financial performance and adjust strategies to meet or exceed financial goals. Measurement and analytics: Monitor brand performance and analyze relevant HHP and data in relation to brand performance Lead agency partners to deliver plans, programs and executions. Team Leadership: Mentor and develop junior team members, fostering a collaborative and high-performance culture. Lead agency partners to deliver plans, programs and executions. Requirements Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. 8+ years of experience in brand management, preferably in the consumer goods or food & beverage industry. Proven track record of developing and executing successful brand strategies and campaigns. Strong analytical skills with experience in data-driven decision-making. Excellent communication and interpersonal skills, with the ability to work collaboratively across teams. Passion for health, wellness, and sustainable food practices. About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. Compensation Range:$117,600.00-$176,400.00, plus bonus