Director, Brand Strategy - Private Brands

Job Overview

The Director, Brand Strategy - Private Brands is responsible for developing and executing comprehensive marketing strategies to drive growth and profitability for the company's private label brands. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate possesses strong leadership, analytical, and strategic thinking skills.

What You Will Do

• Oversee the creation, maintenance, expansion, and revitalization of private label brands.
• Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition.
• Lead the creation of creative briefs for new brands and brand reinventions, collaborating with creative and agency partners to develop compelling brand identities, including naming, logo design, and visual assets.
• Develop and maintain detailed brand style guides to ensure consistency across all brand touchpoints.
• Partner with the marketing strategy team to develop and execute brand launch plans that align with brand positioning.
• Monitor brand performance metrics and provide recommendations for optimization.
• Develop and implement marketing strategies for private label brands that align with the company's business objectives.
• Stay informed on industry trends and consumer preferences to drive innovation.
• Build and maintain strong relationships with key stakeholders, including private brand and merchant teams.

Skills You Will Need

Consumer Insight: Expertise in understanding consumer behavior, preferences, and trends to develop strategies that resonate with target audiences.

Brand and Merchant Partnership: Proficiency in building and nurturing partnerships between brands and merchants to strengthen marketing efforts and drive growth.

Strategic Marketing Planning and Execution: Ability to develop and implement comprehensive marketing plans that align with business objectives and sales targets, ensuring successful execution.

Multi-Channel Marketing Expertise: Experience in creating and deploying marketing strategies across various channels, including digital, social media, experiential, and content marketing.

Experiential Marketing Innovation: Skill in designing and executing engaging experiential marketing activations, such as events, pop-ups, and immersive brand experiences, to create buzz and deepen consumer engagement.

Creative and Data-Driven Decision Making: Capacity to balance creative thinking with data analysis, using insights to inform and optimize marketing strategies.

End-to-End Consumer Journey Management: Ability to continuously refine and evolve the consumer journey, ensuring effective engagement across all touchpoints and channels.

Cross-Functional Collaboration and Coordination: Strong ability to work with diverse teams, including merchandising, creative, and marketing, to synchronize brand messaging and product priorities.

Brand Re-imagination and Innovation: Proficiency in revitalizing and reimagining brands, leveraging innovative strategies to differentiate them in a competitive market.

Retail Industry Expertise: Deep understanding of the retail marketing landscape, including experience in bringing brands to life and connecting with specific shopper segments.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 10+ years of experience developing and executing marketing plans, with at least 5 years of experience in private label marketing.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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