Campaigns Manager

Verkada
$130,000-$155,000 USD
United States, California, San Mateo
406 East 3rd Avenue (Show on map)
Nov 10, 2024
Who We Are Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries. Position Overview: We are looking for an integrated marketer/campaigns manager who places the value of captivating and aesthetically pleasing content at the highest level to create scalable campaigns and programs that help uplift our demand generation marketing including direct mail of all kinds (video folders, brochures, gift boxes), website activations like quizzes and fun personalized walkthroughs, and field marketing programs. Key Responsibilities: Design, implement, and iterate on direct mail strategies that support marketing and sales goals, including customer acquisition, retention, and lead generation. Oversee the end-to-end management of direct mail campaigns, including vendor selection, creative development, production, execution, and fulfillment. Ensure highly targeted messaging for various customer personas and industries. Work closely with marketing, sales, and product teams to ensure alignment on campaign objectives, messaging, and delivery. Track, analyze, and report on the effectiveness of these campaigns and activations, using insights to iterate and improve future campaigns and ROI. Manage budgets for direct mail campaigns, ensuring cost-efficiency while meeting performance goals. Continuously seek out new trends, tools, and technologies to enhance the impact and reach of direct mail efforts. Ensure all campaigns adhere to industry regulations, best practices, and company standards for brand voice and messaging. Requirements: 4-8 years of experience in direct mail marketing, with proven success in managing large-scale campaigns. Strong understanding of audience segmentation and positioning and messaging by vertical. Experience working with creative teams to develop compelling messaging and design for campaigns Excellent project management skills, with the ability to juggle multiple campaigns and deadlines. Analytical mindset with the ability to translate data into actionable insights. Strong communication and collaboration skills; experience working cross-functionally with sales, marketing, and product teams. Experience with marketing automation platforms and CRM tools is a plus. 0 Inbox mentality Pay Disclosure At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada's total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs). Estimated Annual Pay Range $130,000 — $155,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.