Marketing Content Specialist - PFL Division

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

Join us on our journey for a better tomorrow.

Your Role

Job Summary:

We are seeking a creative and detail-oriented Marketing Content Specialist to join our team at the Power and Flow division in the Power Technique business area. The role requires a creative individual with a passion for writing compelling content across multiple platforms, a strong understanding of SEO principles, and the ability to adapt writing style for various formats, including websites, press releases, and marketing presentations. In addition, the ideal candidate will provide crucial support to the Divisional Marcom manager in creating content which supports marketing initiatives for the Portable Power and Portable Flow pillars.

Key Responsibilities:

• Content Development: Write high-quality, engaging written content for websites, blogs, press releases, newsletters, and other marketing collateral.
• SEO Optimization: Implement SEO best practices in all written content to optimize search engine rankings and increase online visibility.
• Website Content: Write and update website copy to reflect brand tone and ensure consistent messaging across all digital channels.
• Customer Stories: Collaborate with customer centers for customer stories and testimonials.
• Press Releases: Draft press releases while ensuring accuracy and alignment with brand messaging.
• Presentation Support: Create, design, and manage PowerPoint presentations for internal and external stakeholders, ensuring clear communication and brand consistency.
• Content Analytics: Track, analyze, and report on content performance and engagement for insights to improve future content and marketing strategies.
• Brand representation: Ensure that all materials meet brand standards and greenwashing guidelines.

To succeed, you will need

Qualifications:

• Experience: Minimum 3 years of experience in content creation, marketing, or communications, preferably in a B2B or agency environment.
• Education: Bachelor's degree in marketing, communications, journalism, or a related field. English as native language required.
• Writing Skills: Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style for different platforms and audiences.
• SEO Knowledge: Good understanding of SEO best practices and experience implementing SEO strategies in written content.
• Digital content savvy: Familiarity with social media content creation and website content.
• Research skills: Competitor keyword and digital footprint analysis.
• Video content: Experience in video production and ability to manage photo and video shoots for products at the factory and on customer sites.
• Attention to Detail: Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines effectively.
• Collaboration: A team player with strong communication skills and the ability to collaborate with cross-functional teams.

Join us and contribute to the success of our brand by creating compelling, SEO-optimized content that drives results! Apply today!

Power Technique is fully committed to being a part of the solution for a better tomorrow. That's why we have set science-based targets to reduce greenhouse gas emissions to lead the transition to a low-carbon society. In 2024, the Atlas Copco Group was named as one of the World's Most Sustainable Companies by Time Magazine.

Power Technique North America LLC (PTNA-CC) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: PTNA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at PTNA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sec (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PTNA will not tolerate discrimination or harassment based on any of these characteristics. PTNA encourages applicants of all ages.

In return, we offer you

Competitive wages and a world-class benefits package including medical, dental, and vision insurance; company-paid short-term, long-term, and life insurance; 401(k) matching and automatic company contributions; educational reimbursement; and generous paid time off.

City

Rock Hill, SC

Recruiter

brenda.bolduc@atlascopco.com

Hiring Manager

Sheetal Gore

Last Day to Apply

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