Posting Details
Position Information
| Posting Number |
S25176P |
| Posting Date |
10/18/2024 |
| Closing Date |
|
| Title |
Marketing Associate |
| Working Title |
Web Content Strategist |
| Salary Range |
$75,000 Year |
| Employee Class |
Civil Service |
| Department |
Communication & External Relations |
| Full-time/ Part-time |
Full-time |
| Specialization |
Requires computer competency, including advanced knowledge of Word (styles), Excel, Adobe Acrobat, PhotoShop, Canva and InDesign
|
| Hours Per Week |
40+ |
| Standard Work Week |
Monday-Friday Some weekends and evenings required. |
| Job Summary |
The Web Strategist will play a crucial role in creating and maintaining engaging content and page layouts for Chicago State University's (
CSU) external website and intranet. This position is responsible for driving optimization efforts to enhance user experience (UX), increase engagement, and improve search engine optimization (
SEO) across all web pages. |
| Job Description |
Content Development: Work closely with subject matter experts, departments, and/or leadership to create, edit, and manage web content that aligns with CSU's objectives. Ensure all content is clear, engaging, and accessible.
Page Layout Design: Collaborate with the IT Department to design and implement intuitive page layouts that enhance user navigation and engagement.
SEO Optimization: Conduct keyword research and implement best practices for on-page SEO to improve the visibility and ranking of CSU's website on search engines.
User Experience (UX) Enhancement: Analyze user behavior and feedback to identify areas for improvement. Develop strategies to enhance user experience through design adjustments and content updates.
Analytics and Reporting: Monitor website performance using analytics tools. Provide regular reports on engagement metrics, SEO rankings, and overall website performance to inform future strategies.
Cross-Department Collaboration: Work closely with various departments, including marketing, admissions, and academic units, to ensure that the website effectively meets the needs of students, faculty, and stakeholders.
Stay Current with Trends: Keep abreast of the latest trends in web design, content management, and digital marketing to ensure CSU's website remains competitive and innovative.
|
| Minimum Qualifications |
- Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
- One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
- Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
|
| Preferred Qualifications |
Minimum of three (3) to five (5) years' experience, preferably for a university, a web-focused media company, a marketing agency, or a company marketing department.
|
| Knowledge, Skills and Abilities |
- Experience with web writing, production management, web page design, HTML, and web graphics types and standards required. Experience with content management software.
- Excellent written and verbal skills required. Intense attention to detail, accuracy and quality control.
- Requires detailed orientation and solid organizational skills.
- Must have a familiarity with user interface and navigational design.
- Experience with search marketing, organic search and web analytics best practices required.
- Ability to work independently and interact effectively with technical and management staff at the hospitals and university.
|
| Additional Applicant Information |
|
| Physical Requirement/ Demands |
Sedentary work that primarily involves sitting/standing |
| Work Environment |
General office work environment
No adverse environmental conditions expected |
|
Chicago State University
$75,000 Year
Nov 11, 2024