Marketing Vice President

Imagine a company that recognizes excellence in not only the products it sells, but also in its employees. R.S. Hughes Company, Inc. is that company. We hold ourselves to the highest standards of quality and professionalism - and we treat our employees like the valuable assets they are.

Founded in 1954, R.S. Hughes Co., Inc. is a dynamic, North American distributor of industrial supplies. With 49 warehouse sites in the United States and Mexico, we maintain an extensive inventory of adhesives, abrasives, electrical, static control, tapes, labeling and safety products.

In addition to competitive salaries and benefits, we offer an environment that asks you to make a difference. We value hard work and common sense, and we consistently reward those that exemplify these traits. If you're looking for a great team to grow with and if you are willing to embrace the challenges of being expected to be the best, we welcome you to come join the R.S. Hughes Company, Inc. team!

Position Description

The Vice President of Marketing will play a critical role in driving the overall growth and profitability of R.S. Hughes by aligning marketing efforts directly with revenue outcomes. This leader is responsible for overseeing the development and execution of demand generation, revenue focused marketing strategies, and cross-functional partnership with sales and other departments to ensure marketing efforts contribute to pipeline growth and sales success. This role requires a data-driven leader who can collaborate cross-functionally to achieve measurable business outcomes. Key to the success of the position is their ability to translate the Marketing Team's vision into strategies and plans that enable growth. To succeed in the company culture, the Vice President of Marketing will possess excellent interpersonal and communication skills to be able to navigate effectively through the organization. The candidate will be available to address important matters that may come up after hours or be able to attend meetings at odd hours to accommodate the needs of the organization. The position is both a strategic and hands-on role. There will be significant travel required for this position (up to 50%) as this is a customer focused and team facing position. This role is expected to adhere to all company policies and safety protocols.

Core Responsibilities

• Develop and implement a strategic marketing plan aligned with the company's overall business objectives and growth targets.
• Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue. Collaborate with sales leadership to set revenue targets and ensure marketing efforts are directly tied to sales outcomes, including lead generation, pipeline acceleration, and deal closure.
• Oversee the development and execution of demand generation strategies that drive leads, pipeline growth, and ultimately revenue. This includes managing multi-channel marketing campaigns including events, inbound and outbound efforts, and account-based experiences to generate high-quality leads and drive conversion rates.
• Work closely with the sales leadership team to align marketing efforts with sales strategies, ensuring smooth lead handoff, high conversion rates, and shared accountability for revenue growth. Bridge the gap between sales and marketing by ensuring both departments are working toward the same objectives.
• Implement and manage service level agreements (SLAs) between marketing and sales to ensure accountability and performance tracking.
• Partner with Marketing Ops to co-lead the development and execution of analytics and reporting frameworks that provide insights into marketing effectiveness, pipeline health, and revenue impact.
• Use data to optimize marketing campaigns, measure ROI, and make informed decisions about resource allocation.
• Stay abreast of industry trends and emerging technologies to maintain a competitive advantage.
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenses and evaluate the ROI of marketing activities.

Key Leadership & Sales Competencies Required to be Successful

Strategic & Entrepreneurial Mindset: Understands industry or market; creates breakthrough strategies that alter the competitive dynamics in a market and establishes a series of competitive advantages yielding profitability that exceeds expectations for the organization.

• Results-Driven:Produces results that exceed strategic objectives via a combination of sales execution, planning and implementation, while living the R.S. Hughes Core Values.
• Change Leadership & Management:Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same directions. Influence others in a mature and empowering manner.
• Motivate & Influence:Develops an atmosphere that empowers & motivates all team members to affect a positive outcome.
• Deliver "Big picture" Thinking: Key to addressing top-level concerns and finding the best path forward using all the available data.
• Interpersonal Skills:Communicates with both leadership and staff employees to create and administer policy. Employ active listening and communication skills across a variety of channels to build trust and empathy with both customers and employees.
• Strong Personal and Professional Judgment: Invaluable skills for a role that makes hiring decisions as well as in finding the best solution to organizational and sales dilemmas.
• Adaptability: Enabling the Marketing and Sales Teams to respond quickly to a shifting reality and adjust initiatives and priorities accordingly.
• Organizational Skills: Has the flexibility to jump from priority to priority, which are essential to a role that juggles a variety of functions and projects.

Basic Qualifications

• Bachelor's degree in Marketing, Business or related field. Masters/ MBA preferred.
• Minimum eight-years proven experience managing and motivating a sizable marketing organization in a large B2B industrial distributing or product manufacturing environment.

Skills That Will Make You Successful

• Highly self-motivated, with the ability to work independently, attend to detail and generate results in a fast-paced environment.
• Outstanding writing and presentation skills, with an intermediate knowledge of Microsoft Office, including Word, Excel and PowerPoint.
• Position requires heavy external client interaction. Must have the ability to accommodate travel to client sites and industry events.
• Must demonstrate solid listening skills and a consultative sales approach, with proven ability to identify and build relationships with C-Level executives and key decision makers.
• Capacity for learning and internalizing the company's organization, business model and culture along with the company's services portfolio.
• Excellent communication skills and ability to interact at all levels of the organization.
• Strong interpersonal skills including the ability to effectively motivate and influence others.
• Proven teamwork and collaboration.
• Outstanding organizational and analytical skills.

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