Communications Director

The Communications Director for the City of Roanoke is responsible for developing, implementing, and managing the City’s communication strategies. This role is critical in ensuring effective communication between the City government and its residents, media, and other stakeholders. The Communications Director oversees all public relations activities, manages media relations, and directs the City's messaging across multiple platforms, including digital, social media, and traditional media outlets. The role requires strategic thinking, exceptional communication skills, and the ability to manage a diverse range of communication initiatives that support the City's goals and objectives.

Key Responsibilities:

• Strategic Communication Planning:
  • Develop and implement comprehensive communication strategies that align with the City’s goals and objectives.
  • Create and manage strategic communication plans for major City initiatives, projects, and programs.
  • Ensure consistent and effective messaging across all communication platforms.
• Public Relations & Media Management:
  • Serve as the primary spokesperson for the City of Roanoke.
  • Manage relationships with local, regional, and national media outlets.
  • Draft and distribute press releases, media advisories, and statements.
  • Coordinate press conferences, media briefings, and interviews for City officials.
  • Monitor media coverage and public perception of the City and respond as necessary.
• Digital & Social Media Management:
  • Oversee the City’s digital presence, including websites, social media platforms, and email communications.
  • Develop and implement strategies to engage with residents and stakeholders through digital channels.
  • Ensure that content on all digital platforms is current, accurate, and reflective of the City's brand.
• Crisis Communication:
  • Develop and execute crisis communication plans in response to emergencies or significant events.
  • Serve as the lead communication officer during crises, ensuring timely and accurate information dissemination.
  • Coordinate with emergency management and other relevant departments to communicate effectively with the public during crises.
• Internal Communication:
  • Develop and manage internal communication strategies to keep City employees informed and engaged.
  • Work with department heads to ensure consistent communication within and across City departments.
  • Produce internal newsletters, bulletins, and other communication materials as needed.
• Community Engagement:
  • Lead efforts to increase public awareness and engagement in City programs, services, and initiatives.
  • Organize and participate in community meetings, forums, and events to communicate with residents directly.
  • Develop and implement strategies to improve the City’s outreach to diverse communities.
• Brand Management:
  • Ensure that all communication materials, including print, digital, and multimedia, reflect the City's brand and messaging standards.
  • Oversee the creation and distribution of City publications, including annual reports, newsletters, and brochures.
  • Manage the City’s visual identity, including logos, signage, and promotional materials.
• Budget & Resource Management:
  • Develop and manage the Communications Department budget.
  • Oversee contracts with external vendors, including public relations firms, graphic designers, and digital marketing agencies.
  • Ensure the efficient use of resources to maximize the impact of communication efforts.
• Leadership & Team Management:
  • Lead and manage the Communications Department staff, providing direction, support, and professional development opportunities.
  • Foster a collaborative team environment that encourages creativity and innovation.
  • Evaluate team performance and implement strategies for continuous improvement.
• Reporting & Analysis:
  • Track and report on the effectiveness of communication strategies and campaigns.
  • Conduct regular assessments of public perception and media coverage to inform future communication efforts.
  • Prepare and present reports to City leadership on communication activities and outcomes.

Qualifications:

• Education:
  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field required.
  • Master’s degree highly desirable.
• Experience:
  • Minimum of 7-10 years of experience in communications, public relations, or a related field, with at least 3-5 years in a leadership or management role.
  • Experience in government or public sector communication is required.
• Skills:
• Exceptional written and verbal communication skills.
• Strong strategic thinking and problem-solving abilities.
• Proficiency in digital communication tools, including social media platforms and content management systems.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong leadership and team management skills.
• Crisis communication experience is a plus.

The City of Roanoke is an Equal Employment Opportunity/AA/M/F/Disability Employer.

To elevate the performance of the organization, we are committed to respecting, celebrating, and embracing the collective mixture of differences and similarities between our employees as a rich tapestry. Our behaviors will demonstrate open communication, and we will seek opportunities to learn, recognizing and rewarding actions that promote acceptance while suspending judgment. By doing this, we will foster an inclusive, open work environment that delivers excellent service and creates a more vibrant and inviting community.

This is an exempt position.