Senior Director of Communications and Marketing

Georgia State University
$95,000-$130,000
United States, Georgia, Atlanta
1 Park Place (Show on map)
Oct 22, 2024
Description : Senior Director of Marketing and Communications Georgia State University Andrew Young School of Policy Studies The Andrew Young School of Policy Studies at Georgia State University is seeking a dynamic and experienced Senior Director of Marketing and Communications. This key leadership role will be responsible for developing and executing a comprehensive marketing and communications strategy to elevate the school's reputation, enhance engagement with diverse constituents, and drive enrollment growth. The ideal candidate will be a strategic thinker with a proven track record in marketing, communications, and brand management with a particular focus on digital innovation. Key Responsibilities: Strategic Planning: Develop and implement a comprehensive marketing and communications plan that aligns with the school's mission, vision, and strategic goals. Brand Management: Oversee the development and maintenance of the school's brand, ensuring consistency and alignment across all platforms and communications. Content Creation: Lead the creation of compelling content for digital, print, and social media platforms to engage with prospective students, alumni, donors, and the broader community. Media Relations: Build and maintain strong relationships with media outlets to enhance the school's visibility and reputation through press releases, media pitches, and other public relations activities. Digital Marketing: Manage the school's online presence, including the website, social media channels, and email marketing campaigns, ensuring content is up-to-date, relevant, and engaging. Event Promotion: Oversee the promotion of events, conferences, and other public engagements, ensuring effective communication and outreach strategies are in place. Internal Communications: Develop and implement strategies for effective internal communication to ensure alignment and engagement among faculty, staff, and students. Data Analysis: Utilize analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly to optimize results. Disclaimer : This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor. Qualifications : Minimum Requirements: Bachelor's degree and seven years of related supervisory/management experience, or a combination of education and related experience. Preferred Hiring Qualifications: Master's degree preferred. Minimum of 7 years of experience in marketing and communications, preferably within higher education or a related field. Proven leadership experience is essential. Preferred Skills: Strong strategic thinking and planning skills. Excellent written and verbal communication skills. Proficiency in digital marketing tools and platforms. Strong project management and organizational skills. Ability to build and maintain relationships with diverse stakeholders. Experience with media relations and public speaking. College/Business Unit : Andrew Young School of Policy Studies Department : AYSPS-Dean's Office Location : Atlanta Campus Shift : M-F 8:30-5:15 Salary : $95,000-$130,000 Pay Grade : NPP FLSA Status : Exempt Job Type : Full Time (Benefits Eligible) Job Posting : 10/21/24, 9:11:36 PM Closing Date : 11/16/24, 4:59:00 AM Special Instructions : To be fully considered for this position all candidates must submit the following at the time of submission: A complete and accurate GSU application Resume Cover Letter Three professional references #LI-JB1 Georgia State University Values : COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement : The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Equal Employment Opportunity : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests. Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check : Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security. It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.