SOREL Digital Art Director

Reporting to the Creative Director, this role will be a key leader in our in-house Digital creative team. Responsible for overseeing production design with a focus on digital media, supporting brand marketing, direct-to-consumer initiatives, and wholesale channels. This role brings seasonal campaigns, key stories, and promotions to life across all digital touchpoints. This role is ideal for someone passionate about pushing the boundaries of digital design across various platforms and mediums, including our website, email campaigns, paid media, mobile initiatives, online product videos, point-of-sale, and interactive displays.

HOW YOU WILL MAKE A DIFFERENCE

• Partner with the Creative Director and creative team to conceptualize and execute innovative digital design solutions that elevate SOREL's brand and digital presence.

• Collaborate with multiple teams, including the ecommerce development team, photography studio, merchandising, marketing, and production teams, to ensure cohesive and effective digital campaigns.

• Work closely with copywriters to create on-brand, engaging messaging across all digital touchpoints.

• Partner with other creative groups within the company-such as photography, graphics, and apparel design-to ensure consistency in messaging, look, and feel across all consumer-facing digital material.

• React quickly and effectively to market activity, providing creative solutions to pivot digital designs and campaigns as needed to align with emerging trends and business needs.

• Drive site enhancements and introduce fresh ideas, drawing on industry best practices and emerging trends in digital design and consumer engagement.

• Art direct channel-specific photo shoots to create visually compelling assets that align with the brand's vision and online presence.

• Maintain positive relationships with clients and collaborators both inside and outside the company to ensure smooth workflow and effective communication.

• Deliver work on schedule, collaborating closely with the production team to meet agreed-upon deadlines.

• Oversee the production of traditional design outputs for point-of-sale, packaging, and advertising

• Merge fashion and technical details. Be a creative problem solver

YOU ARE

• A passionate graphic designer who loves production work and seeing the work come to life.

• Realistic and results oriented.

• Able to work cross functionally with key partners.

• Welcomes diverse styles and thinking. Seeks out alternative points of view to obtain the complete perspective.

YOU HAVE

• 5-10 years' experience in a brand production or agency environment

• 2-3 years' experience managing direct reports

• A link to a portfolio of work demonstrative of design fundamentals, layout chops, and creative sensibilities required in resume or application.

• An interest in footwear or fashion is preferred

• A background in design with a deep understanding ofUX/UIprinciples and consumer behavior in the digital space.

• Proficient inFigma, theAdobe Creative Suite(Photoshop, Illustrator, After Effects), and skilled inmotion graphicsandvideo editing.

• A passion for creative problem-solving and a drive to challenge what's possible in the digital landscape, from mobile to in-store digital experiences.

• Ability to create digital assets across multiple platforms, including website design, video production, and interactive kiosks.

• Strong attention to detail, organizational skills, and the ability to deliver high-quality work on schedule.

#SOREL

#Hybrid

#Onsite

#LI-JC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.