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Manager Merchandising

Adidas
United States, California, Carlsbad
5630 Paseo Del Norte (Show on map)
Nov 02, 2024

Purpose & Overall Relevance for the Organization:



  • Provide seasonal commercial input to guide product creation in creating relevant products for the US market
  • Work cross functionally with Finance, Sales and Planning to align on seasonal revenue, margin and unit targets
  • Collaborate with Product and Brand marketing throughout the product creation process to ensure future season products, assets and GTM plans are executing to plan
  • Support key brand strategies and concepts through cross-functional collaboration and execution to deliver what it takes to win with our consumers
  • Serve as market category expert, be the liaison between sales and global product marketing/CTC providing market landscape feedback in regards to sales, market share, competitor performance and trends



Key Responsibilities:



  • Select seasonal assortment for all US channels from the global range which best meets market objectives for styling, profitability, article count initiatives, including and supporting key global product launches
  • Manage range architecture during planning and launch phase
  • Utilize historical data to inform creation and future assortment planning
  • Conduct market research and competitive analysis within golf and fashion marketplace. Assist in monthly market share reporting
  • Create seasonal product briefs with full market and product analysis
  • Work closely with sales management to create programs to drive futures as well as minimizing closeout opportunities
  • Manage product forecast until seasonal handoff to Planning. Participate in bi-monthly forecasting meetings, making key recommendations ensuring correct assortments and quantities
  • Conduct preline meetings with key accounts; establish relationships with buyers in all channels
  • Publish and Communicate MAP and ISP updates for footwear and accessories, when applicable
  • Work strategically with account managers and sales management to establish booking goals
  • Responsible for sell in merchandising assets and samples including:

    • Create and prepare visual merchandising assets for Sales team and key accounts
    • Manage sample orders and requests (forecasts and oredering)
    • Brief Brand Marketing on creation of seasonal sales materials, such as catalog and digital sales tools
    • Present product at sales meetings and to internal departments
    • Update and maintain internal showrooms and create product displays throughout corporate headquarters. Coordinate seasonal sample line and maintain sample room




Authorities:

Key Relationships:



  • Global Product Marketing
  • Global Brand Marketing
  • Global Sports Marketing
  • CTC
  • Finance
  • Planning
  • Sales
  • Customer Service



Knowledge, Skills and Abilities:



  • Ability to analyze data and reach meaningful conclusions
  • Excellent presentation, communication, interpersonal, and influencing skills
  • Able to work independently with minimal supervision
  • Strong attention to detail and well organized
  • Ability to follow up to make sure tasks are completed correctly and in a timely manner
  • Lead and coordinate multiple projects and tasks
  • Ability to work within highly collaborative team environment
  • Strong eye for product
  • Proficient in the use of Microsoft Office
  • Well versed in the golf market
  • Ability to travel domestically up to 20% of time.



Requisite Education and Experience / Minimum Qualifications:



  • Bachelor's degree in Business, or closely related field, highly desirable.
  • At least 5 years product marketing, buying, merchandising, account sales or other relevant experience


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