(Hybrid) Social Media Specialist - Strategic Communications Office - College of Business and Economics

The Strategic Communications Office within the John Chambers College of Business and Economics at West Virginia University is currently accepting applications for a (Hybrid) Social Media Specialist.

About the Opportunity

As a (Hybrid) Social Media Specialist, you must demonstrate a strong level of content strategy and passion for video creation with a savvy knowledge of social media monitoring, posting and engagement on a variety of platforms. You will be responsible for monitoring our social media accounts, creating engaging storytelling through video and photo content, monitoring social media trends, analyzing data and metrics for the John Chambers College of Business and Economics. West Virginia University (and The John Chambers College of Business and Economics) is especially interested in qualified candidates who can contribute, to the diversity and excellence of the academic community.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

• Identify ways to build the visibility of the John Chambers College of Business and Economics and enhance its reputation through innovative use of social media platforms.
• Work closely and collaboratively with members of the Chambers College Strategic Communications team as well as social media managers and partners across campus engaging with them regularly and always looking for opportunities to collaborate; to work as an extended team on key projects and initiatives.
• Post/manage/engage daily on Facebook, Instagram, LinkedIn, YouTube, and potentially TikTok.
• Manage a social media calendar and content management system, scheduling posts and collaborating with colleagues to ensure a timely flow of communications that meet institutional goals.
• Film, edit, and manage multimedia content alongside crafting written posts that align with the College's established social media strategy to enhance its visibility and reputation across platforms.
• Create high-quality, visual storytelling content. Ideate, film, and execute short and long form video and photo projects.
• Actively engage on social media accounts and monitor messages and comments; to build the visibility of College initiatives, enhance reputation as well as audience and partner relationships and engagement.
• Attend College events to capture live content (video and photo), and promptly edit and post material to engage the College's audience.
• Track analytics on social media channels, informing decision-making about the creation and use of digital content on regular basis with monthly reporting.

• Bachelor's or equivalent experience with social media, digital media, communications, marketing or related fields.
• A minimum of two (2) years of related experience.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Demonstrate excellence of all popular social media platforms, including but not limited to Facebook, Instagram, Threads, Snapchat, YouTube, LinkedIn, Pinterest, TikTok, etc.
• Demonstrate ability to strategically create videos from ideation to execution that can live long form on YouTube and flow into other marketing channels such as websites, ads, social media channels like Reels, TikTok and YouTube shorts.
• Interviewing, editing, videography, photography and public speaking skills.
• Stong customer service and professional communication skills across platforms.
  

Preferred Qualifications:

• Experience with day-to-day social media content management for a communications or public relations organization at a college, news media organization, government agency or other large knowledge-based setting.
• Experience involving audio, video, and photography.
• Experience interviewing, writing, and editing.

• Valid US driver's license.

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

We are dedicated to creating an inclusive and engaging working environment and actively seek candidates who bring diverse ideas, approaches and experiences.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is proud to be an Equal Opportunity Employer and is the recipient of an NSF ADVANCE award for gender equity. We value diversity among our faculty, staff and students and invite applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.