Social Media Specialist

POSITION OVERVIEW

We are seeking a Social Media Specialist to join our Americas marketing team to grow the social media and YouTube presence of our marquee brand, SharkBite, the leader in push-to-connect plumbing. This person will be responsible for helping create social media strategies across platforms, managing the social media and YouTube content calendars, creating video-heavy content, and driving engagement through community management across platforms. They will collaborate with cross-functional teams and external partners to create compelling content, grow our audience, and ensure consistent messaging across all channels. We are looking for someone who brings a spirit of creativity, has a strong understanding of social media platforms and tools, enjoys working in a fast-paced environment and is team oriented with a desire to learn and grow.

PRINCIPAL RESPONSIBILITIES

• Develop and execute a social media and YouTube strategy to meet marketing and business goals.
• Manage and create engaging video-first content that is tailored for the various platforms, YouTube, Facebook, Instagram, TikTok and LinkedIn.
• Monitor and analyze performance metrics, making adjustments as needed to optimize engagement and growth.
• Monitor, manage and nurture our online community by responding to followers, managing online discussions and proactively engaging with brand advocates.
• Stay up to date on the latest social media trends, industry trends and competitor activity, using those insights to make recommendations and improvements to our social media and YouTube presence.
• Manage and support with the production, shooting and editing process alongside our video agency partner.
• Assist with identifying and managing influencer relationships.
• Be able to quickly learn and become knowledgeable on RWC products and the plumbing industry.
• Collaborate with Product Management and Engineering departments to stay updated on products and features, as well as become knowledgeable on RWC products and the plumbing industry.

REQUIREMENTS

• Bachelor's degree in marketing, communications, or a related field is preferred
• 1-3 years of experience - agency experience is a plus.
• Highly proficient in social media channels, including but not limited to: YouTube, Facebook, Instagram, TikTok and LinkedIn.
• Experience shooting and editing short-form videos.
• Basic knowledge of Adobe Photoshop. Adobe Premiere Pro experience a plus.
• Ability to communicate complex topics into easy-to-understand content.
• Proficient in Microsoft Office: Word, Excel, PowerPoint.
• Strong communication skills, both written and verbal.
• Self-motivated with a strong work ethic.
• Ability to effectively collaborate with other departments to achieve business goals.
• Based in Atlanta, GA.