Digital Marketing Manager, B2C

About the Team/Role

This role is responsible for developing and executing the digital media strategy for the "Over The Road" business, specifically targeting Trucker Owner/Operators, focusing on our newest consumer product offering, 10-4 by WEX. This position will manage the digital acquisition strategy while working cross-functionally across a variety of internal stakeholders. This position needs to have its finger on the pulse of culture and digital trends and be an excellent storyteller-both internally and externally. This role encompasses the full targeted digital media landscape across programmatic, web and paid search to drive mobile app downloads and awareness. This role is data-driven and analytical with a strong bias for action. This role is ideal for someone who is well-versed in the digital B2C marketing landscape (specific experience with mobile apps preferred) has a strong performance track record of accelerating digital growth and consumer engagement.

How you'll make an impact

• Guardian and owner of the end-to-end B2C digital acquisition plan for the 10-4 by WEX mobile app

• Develop and implement digital strategies to optimize mobile app download and activation performance

• Plan and independently execute A/B and multivariate testing to improve conversion rates, whilst reducing friction and dropout from digital journeys (acquisition and servicing)

• Develop and manage digital advertising strategies: Develop and supervise comprehensive programmatic advertising strategies aligned with overall marketing objectives.

• Manage and optimize programmatic campaigns: Supervise the setup, execution, and optimization of campaigns across various platforms (e.g., Google Display Network, DSPs, SSPs, SEM).

• Leverage data and analytics: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum efficiency.

• Partner with cross-functional teams: Collaborate with sales, marketing, and data teams to ensure seamless integration and alignment of programmatic efforts.

• Stay up-to-date on industry trends: Keep abreast of the latest trends, technologies, and best practices in programmatic advertising.

• Manage program budget: Develop and manage the digital budget, Accountable for ensuring efficient allocation of funds and maximizing ROI.

Experience you'll bring

• 5+ years of experience in digital acquisition marketing, preferably in a Finance or Technology organization or agency

• Bachelor's degree in marketing or a similar field

• Hands-on proficiency in building and deploying digital campaigns and ability to lead content creation

• Strong analytical skills to interpret data and derive actionable insights from large data sets

• Ability to collaborate effectively with cross-functional teams

• Experience with various Content Management Systems (CMS); adding and updating on-site content

• Culturally adept and at home working across a geographically diverse workforce

• Confident communicator to both external and internal customers and strong relationship-building skills

• Ability to manage multiple tasks with little to moderate direction

• Critical thinker and problem-solver with good time management skills

• Proactive team player who seeks to learn and share experiences with others

• Ability to manage conflict in a professional manner and provide solutions as a result

• Strong attention to detail and proofreading abilities

• Expertise reviewing and providing formal recommendations to mid-upper management.

• Work varied shifts, including weekends and holidays.