Digital Office - Adobe eCommerce Manager

Komatsu is embarking on an enterprise-wide initiative to transform our digital experience. This role will be responsible for improving the performance & experience of our eCommerce applications with a focus on delivering the transition from a custom eCommerce application to the Adobe (Magento) eCommerce platform; and new eCommerce solutions, increasing eCommerce revenue based upon business strategy, goals, requirements, and definitions.

Primary responsibilities include, managing the day-to-day project of delivering a new eCommerce platform, ensuring feature parity with our existing eCommerce application, and developing new features and enhancements to increase online sales and new customer acquisition. You will be working in close collaboration with other Komatsu entities and 3rd party partners to promote and sell their products on our website. You will be collaborating with various Komatsu teams, including the Digital Office, IT, Marketing Communications, Dealers and various business teams to mature our eCommerce presence. Developing a foundational knowledge of technology systems and business objectives will be key to developing and maintaining critical integrations with our eCommerce platform to drive online sales.

• Assist in developing and maturing our eCommerce strategy and roadmap
• Serve as an internal Adobe eCommerce subject matter expert, collaborate with knowledge experts for knowledge transfer from existing internal teams / documentation, regarding existing state features and capabilities, technology trends, eCommerce performance, platform integrations
• Drive the change management among key business functions re-designing business processes inhibiting the implementation of standard eCommerce practices
• Create and maintain a merchandizing plan to fully enrich product pages with content and media and refine taxonomies in collaboration with product managers, the PIM application team, Marketing Communications and vendors
• Work with the Digital Office, Marketing Communications, and IT teams to manage third party solution providers driving the planning and scoping that aligns with brand/category eCommerce content requirements
• Support all third-party system integrations and dealer's ERP integration systems with custom applications & dev teams, supporting eCommerce CIF framework, and website order management, fulfillment, account authentication, pricing, and availability
• Assist in maintaining security and data compliance based on regional regulations

• Leverage an agile methodology to craft and refine epics, feature definitions, user stories & acceptance criteria suitable for internal and external design and development teams to leverage
• Collaborate with key stakeholders, functional leads, and system owners to drive business process changes to support the implementation of standard eCommerce practices
• Host and participate in discovery sessions with dealers and end users identifying opportunities to improve the online customer experience
• Ensure requirements meet needs while remaining within the defined project scope
• Collaborate with solution implementation partners, internal technical architects and development leads to ensure that the technical solutions meet the desired business outcomes
• Communicate to internal and solution implementation partners the business requirements and functional specifications during internal refinement sessions, sprint planning, and support for the development team throughout the implementation process
• Provide feedback and recommendations for business process redesign and documentation as needed for existing and new technologies that aligns to our enterprise architecture strategy
• Investigate problems and issues that arise during implementation and deliver solutions
• Plan and support user acceptance testing with development and internal resources
• Maintain documentation on system functionality and features
• Collaborate with the UX and UI design lead to refine the website design and user experience to ensure optimal performance and ensuring continuity in agile process for business requirements and processes for features that require design
• Work on a prioritized funnel of features and enhancements which supports business priorities and delivers online growth
• Work with Analytics lead to setup standard reports and dashboards for Commerce which measure the health and performance of KPIs of online sales & performance

• Bachelor's degree in marketing, business, information systems, communications, or a related field
• Minimum of 5 years of eCommerce experience within a marketing department supporting direct to consumer (B2C) and dealer / distributor (B2B) sales channels
• In-depth knowledge of ecommerce business operations and systems requirements processes
• Minimum of 5 years of hands-on experience using an eCommerce platform
• Experience building and managing eCommerce websites with Adobe Commerce / Magento solutions
• Experience interfacing an eCommerce website with a Dealer ERP business systems
• Experience with Informatica P360 Product Information Management systems interfacing content with eCommerce applications
• Experience writing epics, user stories, feature, and release definitions for development teams
• Experience with DevOps & Agile processes, e.g. Azure DevOps Services
• Experience building marketing dashboards with data visualization tools
• Familiar with UX best practices, landing page creation, responsive design and mobile first layouts
• Familiar with CDP driven automation and personalization
• Familiar with usability testing practices and methodologies
• Familiar with HTML/CSS
• Excellent project management and communication skills
• Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.

• Office environment in a hybrid work setting.
• Percentage of Travel: 10% or less. May be required to travel to and from both Chicago O'Hare and Milwaukee offices.