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Content Creator

Job Summary

Responsible for developing online content for various channels and mediums. Ideate content that connects the brand to its target audience, film and edit videos, and research and write blog posts.

Primary Responsibilities

  • Generate new content ideas by brainstorming, researching trends, or devising original concepts.
  • Write articles, create videos, and design graphics to promote products and services.
  • Edit and proofread the content to make sure it is error-free and meets the required standards.
  • Publish and promote the content on various channels so it reaches the target audience.
  • Conduct research to identify trends and relevant perceptions and contextualize the findings. 
  • Engage consumers using social media; promote the brand and reply to inquiries and complaints.
  • Increase website traffic by utilizing search engine optimization (SEO) methods.
  • Measure results using data and key metrics like conversion and bounce rates.