Senior Marketing Specialist

Briggs & Stratton, LLC.

Oct 29, 2024
Position Description As a Senior Marketing Specialist your role will be to develop and implement complex and highly visible marketing projects across multiple business functions for a specific business segment with responsibilities that include merchandising, social media and website content to improve brand engagement, preference and sell-through. Evaluates marketing needs for specific products and channels and shares recommendations to cross-functional teams. You will do this by: Partnering directly with Marketing management to create campaigns and programs that support the sale of company products Working with internal resources and external agencies to create marketing collateral, including social media content, blog content, brochures and videos Developing, monitoring and communicating project timelines and budgets Leading the development of communication strategies and executes across an integrated marketing communications plan Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases Evaluating channel marketing needs, making recommendations to management Planning and helping to execute trade shows and events Performing competitive analysis and uses data to create marketing plans Providing guidance and overseeing work of colleagues with less experience Performing other duties as assigned You are the type of person who is/has: Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment Team-oriented Ability to provide guidance to other team members Strong initiative for efficiency and problem solving Fluent in English and primary language used in area of responsibility and/or location Education Bachelor's Degree in Marketing or related field, or equivalent education and experience Experience Requirements Minimum of five years of experience in Marketing or related field Physical & Environmental Requirements Domestic and/or international travel as required up to 15% Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents. Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.