Director of Student Outreach - CSU East Bay

Cal State East Bay, ranked among the Top Public Schools by U.S. News & World Report and celebrated for its exceptional diversity, is hiring a Director of Student Outreach to shape recruitment strategies in Hayward, California. Overseeing a team of 12, this role is pivotal in supporting first-generation students and driving enrollment success through innovative marketing and outreach efforts. With a comprehensive benefits package-including extensive leave, a pension plan, and Master's degree opportunities-this position offers a chance to lead in a nationally recognized institution dedicated to academic innovation and student success!

Another Source's client, Cal State East Bay, is recruiting a Director of Student Outreach to join their team in Hayward, California.

Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.

https://www.csueastbay.edu/about/

Compensation and Benefits:

Cal State East Bay also offers a rich benefits package that includes:

Extensive Leave benefits

• Position accrues 16 hours of vacation per month. That's 5 weeks of vacation per year in addition to the 13 paid holidays and 8 hours accrued per month of sick leave.

• Retirement security through a CalPERS defined benefit pension and retiree healthcare benefits

• An array of health, dental, and vision coverage at no-cost or low-cost to the employee

• California State University system fee reduction program (fee waiver) for the employee or their qualified dependent.

More info:

https://www.csueastbay.edu/hr/benefits/index.html

https://www.calstate.edu/csu-system/careers/compensation/Pages/compensation-calculator.aspx

Salary Range: The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $96,000.00 per year to $120,000.00 per year.

The Role:

Reporting to the Associate Vice President for Enrollment Management, the Director of Student Outreach is responsible for developing a marketing/recruitment plan and managing the student outreach program to attract an undergraduate class that meets the University's overall enrollment goals. Specific goals include generating prospects and engaging in coordinated outreach efforts to assure the enrollment of academically qualified students and provide service to the University's core region. This position is responsible for developing, executing, and assessing a prospective student communications plan; territory management and assessments; and working in close collaboration with Admissions, the Registrar, Financial Aid, and other campus partners. This position will hire, train, lead, manage and evaluate a staff of 12 full-time professionals. The Student Outreach Director will also serve as the lead representative for the University to outside constituents who are involved in enrollment management activities. This position also oversees the University Welcome Center.

Primary efforts of this position include generating prospective student leads through territory management (e.g. deploying staff to conduct field work at high schools, community colleges, college evening programs; day and weekend college fairs). Requires the development of follow-up communications, phone calls, and recruitment events including large campus events such as Preview Day and Welcome Day. This position also oversees the management of the prospective student portal/ CRM to manage communications with prospective student groups. The incumbent will establish monthly tracking by student type (e.g. prospective frosh; transfer) and intended entry term to facilitate filtering by demographic, and academic attributes. The Outreach Director will assure up-to-date information on the University webpage appropriate to various cycles in the prospective student calendar. The Director will also oversee the deployment of social media (e.g. Facebook; Twitter, Snapchat; LinkedIn) as appropriate to generate inquiries, sustain student interest, and provide updates about the University. This position also oversees the Early Assessment Program.

Engage in ongoing research and education to maintain thorough familiarity with demographic trends (enrollments/graduation from HS), community college enrollment trends, baccalaureate campus graduation rates to inform enrollment management activities.

Responsibilities:

Provides Leadership, Direction, Strategic Vision to and Evaluation of the Outreach Team:

• Hire, train, direct, manage and evaluate the work of staff in the Student Outreach department, including the Welcome Center and the University Operator

• Responsible for the administration of assigned budgets

Lead Generation/Prospect Management and Reporting/Assessment:

• Identify and select outside vendors, as appropriate, for lead generation

• Monitor and analyze web traffic

• Monitor self-initiated inquiries

• Use the CRM and other new technology to track and produce report on prospective students

• Assess and implement new technology and platforms to enhance prospect generation and yield efforts that align with the University's strategic mission and goals

• Generate and analyze data and reports to drive informed decisions about recruitment efforts

Develop, Manage, Execute and Assess a Comprehensive Prospective Student Communication Plan:

• Print publications/mailings

• Communication utilizing various modalities such as e-mail, journeys, chatbot, and student portals.

• Social Media campaigns

• University web-pages

• Telemarketing/Telecounseling

• On/off campus presentation materials and modalities

• Videos (in collaboration with Marketing & Communications)

Plan, Execute, and Assess on-and-off Campus Programs and Events:

• Coordinate all aspects of outreach events including Welcome Day and Preview Day, community college and high school counselor events, and application workshops.

• Develop the content and schedule for events, and manage a designated budget

• Engage with campus partners on their feedback and participation

• Develop communication plans and timelines for events including the maintenance of an annual calendar

• Evaluate and assess the effectiveness of events through the use of surveys, data, etc. and prepare reports

Strategic Planning:

• Establish and maintain relationships including MOU's with High School and Community College Counselors, and other campus partners internal and external to the University

• Participate in University committees and initiatives including strategic planning as it relates to outreach and recruitment

• Meet and collaborate with Enrollment Management Directors and other Student Affairs leadership staff; faculty and campus partners, and serve as the Student Outreach liaison to Marketing and Communications

• Represent the University with the CSU Chancellor's Office Director of Outreach system-wide efforts

Required Qualifications:

• A Bachelor's Degree

• Minimum five (5) years of increasing responsibility in higher education marketing/outreach efforts

• Minimum two (2) years managing, hiring, training, directing, and evaluating professional staff

• Experience in hiring, training, motivating/inspiring other professionals to work effectively as a team

• Ongoing experience and expertise in data management and assessment at both the micro (individual initiative) and macro level

• Experience in institutional branding, development of message platforms and communication plans

• Experience in developing comprehensive marketing plan with requisite assessments

• Experience with utilization of advertising and its development

• Extensive experience in the development of print promotional materials

• Experience and prowess in utilizing technology to facilitate communication (enterprise student record systems; email; websites/web analytics)

• Experience and familiarity in utilizing social media for student outreach/communication efforts

• Experience with event management and assessment

• Extensive experience employing data informed decision making

• Experience with a CRM is highly desirable

As an Equal Opportunity Employer, Cal State East Bay does not discriminate on the basis of any protected categories: age, ancestry, citizenship, color, disability, gender, immigration status, marital status, national origin, race, religion, sexual orientation, or veteran's status. The University is committed to the principles of diversity in employment and to creating a stimulating learning environment for its diverse student body.

Another Source works with their clients, on a retained project basis. We are committed to building inclusive candidate pools as we partner with hiring teams. Veterans, women, people of color, LGBTQIA+, and people with disabilities are encouraged to apply. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.

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