New 
Director of Digital Strategy
 Planned Parenthood of Wisconsin, Inc. | |
medical insurance, parental leave, paid time off, tuition assistance, 401(k)
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 United States, Wisconsin, Madison | |
 Jan 24, 2025 | |
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At Planned Parenthood of Wisconsin, Inc. (PPWI), we work to provide quality, affordable health care services, comprehensive education, and strong advocacy. We serve over 60,000 patients annually in 21 health centers statewide, making us the largest and most trusted reproductive health care provider in Wisconsin. Our goal is to help keep Wisconsin safe, healthy and strong!
This is an excellent opportunity for a Director of Digital Strategy (40 hours/week) at our Jackson Street Administration Office in Milwaukee, Wisconsin and/or in our Doty Street Administration Office in Madison, WI.
As part of our comprehensive benefit package, we offer:
- Company contribution toward medical insurance deductible
- Generous Paid Time Off
- 11 Days of Holiday Pay
- Immediate 401(k) Vesting with up to 6% company contribution
- Paid Parental Leave
- Tuition Assistance
- Public Service Loan Forgiveness Program
PPWI's compensation philosophy is rooted in equity. Starting offers are determined by both the candidate's applicable experience and internal equity. The Director of Digital Strategy pay starts from $35.00 per hour.
PURPOSE OF POSITION:
This position is responsible for developing and executing digital communications strategies for PPWI's and PPAWI's communications through all digital platforms and ensure that the organization's digital experiences align with and support the organization's mission, vision, values, brand, reputation, and strategic goals. This position ensures digital communications are inclusive and representative of the communities we serve.
This position plays a key leadership role in cross-collaborating with agency departments to translate agency-wide strategic initiatives into actionable plans that create continuity in digital messaging, internally and externally. The role actively integrates social media channels, inbound marketing efforts, and digital advertisements into campaigns and strategies that underpin the Planned Parenthood of Wisconsin (PPWI) mission. The person is responsible for developing and executing short and long-term communications strategies through the lens of Planned Parenthood of Wisconsin's diversity, equity and inclusion plan and vision to enhance the experiences all staff, patients, and community members.
QUALIFICATION REQUIREMENTS:
- Must be committed to excellent customer service and the mission, vision and values of Planned Parenthood of Wisconsin.
- Must have a commitment to diversity, equity and inclusion and belonging.
- Possess a strong commitment to and understanding of comprehensive, voluntary, sexual and reproductive health programs and a person's freedom to make personal health care decisions, including abortion.
- Track record of centering equity and justice in previous work. Demonstrated ability to tell important and impactful stories that center around marginalized communities, women, people of color, members of the LGBTQ+ community, etc.
- Must be able to work collaboratively and develop and maintain relationships with multiple constituencies.
- Demonstrated ability to communicate effectively, both in writing and verbally.
- Experience developing organic and paid digital media strategies.
- Experience managing digital communications, building awareness campaigns and driving key messages to identified target audiences.
- Demonstrated ability to develop digital communication plans to elevate an issue, brand, or message to various communities and audiences.
- Must be able to maintain confidential information.
- Must have the ability to simultaneously manage multiple projects and urgent, unexpected needs in a collaborative, fast paced environment.
- Able to adapt to the evolving needs of a project and see it from a big picture perspective while breaking it down into smaller pieces.
- Experience with Microsoft applications such as Word, Excel, and Power Point preferably in MS 365.
EDUCATION and/or EXPERIENCE:
- A bachelor's degree in journalism, public relations, communications or other related discipline with at least five years of experience in developing and executing strategies in journalism, digital, earned, owned, and/or paid media communications, public affairs, and/or message development.
- An equivalent combination of education and experience from which comparable knowledge and abilities can be acquired may be considered.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position is predominantly sedentary requiring the ability to sit, bend, stand and walk. May require occasional stooping, reaching, stair-climbing. Requires repetitive motions of the hands and wrist related to writing and typing on a keyboard. Rarely requires kneeling, pushing/pulling and repetitive motions of the feet.
Physical demands of the position necessitate hearing, talking, handling and grasping regularly. May require lifting up to 30 pounds. Specific vision conditions include close vision reading. Requires the ability to operate a computer, telephone, fax, copy machine and adding machine or calculator.
WORKING CONDITIONS:
The position is generally performed in an office environment but involves frequent interruptions. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations, however, may be made to enable individuals with disabilities to perform said essential functions.
Occasional evenings and weekends may be necessary.
This position requires traveling statewide.Must haveaccess totransportation.This may include having a valid driver's license and auto insurance in accordance with agency liability standards and/orthe ability to schedule transportation in accordance with the agency's travel and reimbursement policies.
ESSENTIAL DUTIES and RESPONSIBILITIES:
Plan & Lead Digital Strategy:
* Assist in the development of media content for multiple media platforms.
* Develop toolkits, digital message documents for PPWI and PPAWI.
Data Analysis:
PPWI is an equal opportunity employer committed to diversity in the workplace.
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