Senior Associate, Field Marketing Product Owner

Location Designation:Hybrid - 3 days per week

Business Unit Overview

In Marketing, you'll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:

Corporate Marketing is comprised of collaborative, strategic problem solvers who challenge each other and are energized to design, build and activate connected, personalized experiences to solve business problems and best support our agent field force and customers.

We are hiring a Marketing Product Owner with a specialized focus on building a single marketing destination where our agent field force can easily create personalized multi-channel communications with highly relevant, coordinated messages that build relationships and educate consumers. The position will also be accountable for partnering with a number of stakeholders to define the approach to deploy and maintain scalable field marketing tools with focus on discoverability, prospecting and nurturing. This position is accountable for the delivery of marketing features, enhancements and capabilities which aim to fuel our agent field force productivity.

What great looks like in this role:

* Passionate, team-oriented problem solver who understands and differentiates between what users want vs. what they need to meet Marketing's goals (not afraid to influence and negotiate with product managers, experience strategists and stakeholders).

* Demonstrate a hybrid of business and technical acumen to enable digital experiences; strong analytical, communication, documentation, delivery, and collaboration skills.

* Partnering with the team of Product Owners to define what capabilities and functionality each platform is responsible for enabling and, in partnership with Technology, determining how the platforms should be connected and integrated into the larger ecosystem.

What You'll Do:

• Collaborate with a cross-functional team of business stakeholders, UX strategists/designers, project managers, scrum masters, business analysts, developers, and testers to build, execute and release features in alignment with digital roadmaps.
• Solution design: leveraging marketing use cases to influence a conceptual solution design, goaled to support the final technology solution which is defined by our MarTech architecture team.
• Backlog grooming and user story definition: either individually, or in partnership with Product Managers and/or stakeholders, groom backlog with requirements for product features/enhancements which can be easily understood by our Technology team/s. Proven ability to translate that plan into feature and user story development that spans multiple agile program increments.
• Project execution: in partnership with the scrum master, drive, negotiate, and prioritize in-sprint activities and problem solve to mitigate risks to meet business commitments by staying on-schedule and within budget. Accountable managing stakeholder expectations and validating work effort and sequence of activities is appropriately reflected in project plans.
• Testing and deployment: Reviewing and executing test plans with our technology QA and UAT teams to ensure a quality deliverable to our users. In some instances, support business user acceptance testing responsibilities (test plans and use cases creation to reflect requirements which demonstrate a deliverable meets quality standards and is ready for field and customer use).
• User training and change management: Collaborating with field marketing managers to create well laid-out content with the appropriate amount of detail, and process-maps where appropriate, to train our users and marketing stakeholders. This includes crafting and distributing business-facing release notes and reference materials on a regular cadence.
• Monitoring and quality: review and conduct post-deployment validation and ongoing monitoring, as demanded by the initiative.
• Manage day-to-day platform and operations, e.g., supporting back-end processes and workflows, creating processes with documentation of processes/workflows/operations for record retention and management, onboarding and sunsetting platforms/products as needed
• Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with technology teams on execution.

What You'll Bring:

Skills & Competencies

• Understanding of sales and marketing enablement technologies (e.g., Salesforce, Sales Enablement Tools)
• Knowledge of Marketing experience technologies for websites, email, social, direct mail, and relationships management/CRM capabilities
• Self-starter, comfortable with navigating ambiguity, and passionate about driving change
• Internal influencer, culture carrier, negotiating, and consulting skills
• Strong verbal and written communications, combined with technical acumen, understanding of leading marketing tools and platforms (specifically marketing automation, targeting/segmentation, recommendations/AI), and scaled agile
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Excited to work in an organization with a flat leadership structure to empower specialized expertise
• System/process oriented, problem solver, ability to balance the need to work strategically and hands-on

Experience

• Bachelor's Degree and/or equivalent experience
• 5+ years of relevant experience

• Experience must include managing large scale projects
• Experience must include sales and marketing enablement product management
• Experience must include working in a scaled agile delivery framework (SAFe) using agile software (Jira) or the equivalent.

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Pay Transparency

Salary Range:$108,000 - $130,000

Overtime eligible:Exempt

Discretionary bonus eligible:Yes

Sales bonus eligible:No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID:91364