Senior Director, Integrated Residential Advertising and Marketing

Are you a strategic leader with experience in brand storytelling? Do you have a passion for driving customer satisfaction? Do you have in-depth knowledge of customer journeys and data-driven marketing? If so, you could excel as a Senior Director, Integrated Residential Advertising and Marketing at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Senior Director, Integrated Residential Advertising and Marketing plays an essential role in ensuring that brand messaging is clear, compelling, and aligned with sales activations for both new and existing customers.

BE PART OF THE CONNECTION

As a Senior Director, Integrated Residential Advertising and Marketing you will develop and execute integrated campaigns that effectively engage diverse audience segments-including general market and multicultural audiences-through omnichannel marketing strategies. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow.

WHAT OUR SENIOR DIRECTOR, INTEGRATED RESIDENTIAL ADVERTISING AND MARKETING ENJOY MOST

• Leading and mentoring a high-performing marketing team, fostering innovation, collaboration, and executional excellence.
• Developing campaigns that support brand awareness, customer acquisition, retention, and loyalty through a mix of digital and traditional marketing channels.
• Partnering with internal and external stakeholders to ensure campaigns are inclusive, culturally relevant, and impactful through the development strategies that connect with diverse customer segments through tailored messaging, creative, and media placements.
• Overseeing end-to-end campaign management, from strategy and creative development to execution and performance optimization, ensuring marketing initiatives align with customer journey insights, delivering personalized and relevant messaging across touchpoints.
• Leading an integrated marketing approach across digital, social, paid media, direct marketing, TV, email, retail, and call center channels, creating a seamless and consistent customer experience across all channels, optimizing for engagement and conversion.

You'll actively and consistently supports all efforts to simplify and enhance the customer experience by staying ahead of industry trends and emerging marketing technologies to drive continuous innovation in advertising and marketing strategies and optimizing effectiveness through the establishment of KPIs and reporting framework. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment andindustry. If you're up to the challenge, you'll find a rewarding and fulfilling career at Spectrum.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications

• Experience: Experience in integrated marketing, advertising, or omnichannel campaign management 10+ years.
• Education: Bachelor's degree in marketing, design or related field; or equivalent work experience and education.
• Technical skills: Proven success in developing and executing multi-channel marketing campaigns with measurable business impact. Expertise in audience segmentation, multicultural marketing, and customer journey mapping. Strong experience in brand storytelling, digital marketing, paid media, and direct response marketing.
• Skills: Strong leadership, communication and strategic thinking skills. Experience leading cross-functional teams and managing external agency partnerships.
• Abilities: Can read, write, speak and understand English. Can leverage data-driven insights, performance analytics, and AI-driven marketing tools to optimize campaigns.

SPECTRUM CONNECTS YOU TO MORE

• Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company
• SupportiveTeams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas
• Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career
• Total Rewards: See all the ways we invest in you-at work and in life

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