Senior Director, Retail Experience and Store Marketing

Charter Communications
United States, Connecticut, Stamford
Mar 05, 2025
Are you a collaborative and creative leader? Do you have a passion for enhancing customer experiences? Do you have in-depth knowledge of retail marketing and store merchandising? If so, you could excel as a Senior Director, Retail Experience and Store Marketing at Spectrum. At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Senior Director, Retail Experience and Store Marketing plays an essential role in delivering a seamless, best-in-class retail experience for both new and returning customers. BE PART OF THE CONNECTION As a Senior Director, Retail Experience and Store Marketing you will lead store experience transformation, campaign activations, and omnichannel retail engagement within Spectrum's physical retail locations and experiential platforms. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow. WHAT OUR SENIOR DIRECTOR, RETAIL EXPERIENCE AND STORE MARKETING ENJOY MOST Building and leading a high-performing team of retail experience designers, marketers, and activation specialists. Developing and executing retail marketing and store experience strategies that enhance customer engagement, sales performance, and brand perception. Leading experiential activations, in-store campaigns, and community-driven marketing initiatives that create impactful customer experiences. Leveraging AI-driven retail engagement tools, customer insights, and behavioral data to personalize in-store experiences and messaging. Optimizing interactive retail experiences and technology integrations, such as digital kiosks, QR activations, and experiential zones. Using customer insights, sales data, and in-store analytics to continuously refine retail strategies and creative approaches while identifying emerging retail and experiential marketing trends, ensuring Spectrum stays ahead in the evolving retail landscape. You'll drive the development and execution of high-impact in-store experiences, merchandising, and marketing campaigns that enhance shopper engagement, increase store traffic, and boost conversions. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you're up to the challenge, you'll find a rewarding and fulfilling career at Spectrum. WHAT YOU'LL BRING TO SPECTRUM Required Qualifications Experience: Experience in retail marketing, store experience strategy, or experiential activations 10+ years Education: Bachelor's Degree in Marketing, or related discipline; or equivalent work experience and education Technical skills: Expertise in integrated retail marketing, store merchandising, and omnichannel engagement strategies. Strong background in vendor management, budget oversight, and campaign execution at scale. Proven ability to drive customer engagement and sales through innovative in-store experiences. Skills: Strategic mindset and acumen. Commitment to creative excellence. Operational expertise. Passion for creating engaging, high-impact retail experiences that enhance customer journeys. Abilities: Can read, write, speak and understand English. Can collaborate cross-functionally with marketing, operations, sales, and creative teams. SPECTRUM CONNECTS YOU TO MORE Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career Total Rewards: See all the ways we invest in you-at work and in life Apply now, connect a friend to this opportunity or sign up for job alerts! MRL802 2025-49177 2025 Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.