Product Marketing Manager

Cleveland Brothers, the largest Cat dealer in Pennsylvania, northern West Virginia, and western Maryland, has an immediate opportunity for a Product Marketing Manager.

Position Summary:

We are seeking a dynamic and strategic marketing professional who can partner with Sales to drive marketing initiatives across diverse B2B industries, including Power Systems, Oil & Gas, Engines, and On-Highway Trucks. In this role, you will develop and execute multi-channel marketing campaigns, create compelling content, and support events to enhance brand awareness and lead generation. You will also play a critical role in market and competitive analysis, ensuring our strategies align with business objectives and industry trends. If you thrive in a B2B environment and are passionate about crafting data-driven marketing strategies that deliver results, we want to hear from you!

Primary Responsibilities:

1. Marketing Strategy & Execution
* Develop and implement marketing strategies to support sales growth across Power Systems industries (Power Systems, Oil & Gas, Engines, On-Highway Trucks).
* Create and execute multi-channel marketing campaigns to generate leads and build brand awareness.
* Support lead generation efforts by identifying high-potential opportunities and implementing targeted campaigns.
* Align marketing efforts with business objectives, sales goals, and revenue targets.
2. Content & Collateral Development
* Develop marketing content, including brochures, case studies, presentations, and white papers.
* Create digital content such as website copy, blog posts, and social media materials.
* Work with creative teams to produce high-quality marketing assets, ensuring consistency with brand guidelines.
3. Event & Campaign Management
* Develop and execute promotional campaigns, including advertising, sponsorships, and webinars.
* Support trade shows, industry events, and customer engagement programs.
* Measure and analyze campaign effectiveness, optimizing future initiatives based on data-driven insights.
4. Market & Competitive Analysis
* Monitor industry trends, competitor strategies, and emerging technologies to refine marketing approaches.
* Conduct customer segmentation analysis to tailor messaging and campaign strategies.
5. Performance Tracking & Reporting
* Establish KPIs to track the success of marketing initiatives and lead generation efforts.
* Analyze marketing data and provide actionable insights to improve campaign performance.
* Prepare reports and presentations for management on marketing impact and ROI.

- Occasional travel, including branch locations and jobsites in territory

Skills / Knowledge / Qualifications:

* Bachelor's Degree in Marketing or related field
* B2B Marketing experience a plus
* Preferred: Experience with power-related industry & products, generators or oil & gas
* Team player, experienced in a collaborative work environment.
* Excellent interpersonal, written and verbal communication skills with the ability to collaborate effectively with internal and external stakeholders at all levels
* Strong project management skills and ability to meet deadlines.
* Proficient in Microsoft Office Suite

Why Join the Cleveland Brothers Team:

* Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.
* Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company.
* Stability - Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul.

About Us: Founded in 1948, Cleveland Brothers Equipment Co., Inc., is the exclusive Cat dealer of western and central Pennsylvania, northern West Virginia and western Maryland, providing new, used and rental equipment, parts and service.

Cleveland Brothers supplies a vast variety of solutions and products, including construction machinery, industrial diesel and gas engines and generators, air compressors and boosters, oil and gas machinery and much more, in addition to full truck service for all makes and models. With 29 locations, customers have access to all of the parts and equipment needed to get the job done, backed by industry-leading technicians and staff. For more information, please visit www.ClevelandBrothers.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.