Product Marketing Manager

About Reputation

Reputation has changed the way companies improve their customer experience through feedback. Based in Silicon Valley and founded in 2013, Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business' eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

Reputation continues to earn recognition as a trusted leader in both innovation and partnership. Most recently, the company was named an Inc. Power Partner, a distinction awarded to B2B organizations with a proven track record of helping clients thrive. Reputation was also officially Certified as a Great Place to Work, reflecting its commitment to cultivating a world-class culture that fuels long-term success for employees and customers alike.

Why work at Reputation?

• Reputation has achieved substantial annual recurring revenue from Global Fortune 1000 companies and continues to grow worldwide.

• We've secured significant funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including a major equity financing from Marlin Equity Partners in January 2022.

• Reputation is trusted by more than 250 partners, including Google, Meta, Yelp, Apple Business Connect, Healthgrades and Entrata.

• The platform is used by major automotive OEMs and thousands of their new vehicle dealerships. Additionally hundreds of healthcare systems and their locations, along with top property management firms have integrated Reputation within their organizations.

• Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.

• Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

• Our Mission: Help businesses always know what their customers are saying about them and always act on that feedback

Reputation is looking for a Product Marketing Manager to develop and execute marketing strategies that establish and enhance our product positioning in the market. In this role, you'll be responsible for creating go-to-market plans, driving product awareness and adoption, and ensuring our solutions stand out in a competitive landscape. You will collaborate with Product, Sales, and Marketing teams to develop messaging, oversee market research, and refine pricing and positioning strategies to meet customer needs.

We're looking for a strategic marketer who can translate product capabilities into compelling value propositions, monitor competitive activity, and identify opportunities for differentiation. You'll have the opportunity to influence the product roadmap, support demand generation, and equip Sales with the tools they need to succeed.

Key Responsibilities:

• Develop and execute product marketing strategies to establish and enhance product positioning in the marketplace.

• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.

• Define and refine product positioning and messaging to ensure strong market fit and alignment with customer pain points.

• Oversee go-to-market plans for new product launches and feature releases, collaborating closely with Product, Sales, and Marketing teams.

• Partner with Sales teams to develop enablement materials, including pitch decks, case studies, and product guides.

• Establish and refine pricing strategies based on market insights, customer value, and competitive benchmarks.

• Collaborate with Product Management to align marketing efforts with product development and roadmap priorities.

• Support demand generation and campaign initiatives by developing content assets such as product videos, blog posts, and webinars.

• Measure and report on the effectiveness of product marketing initiatives, tracking key metrics such as engagement, adoption, and revenue impact.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 4+ years of experience in B2B SaaS product marketing.

• Strong understanding of product positioning, competitive analysis, and go-to-market strategy.

• Experience conducting market research and developing insights to inform product marketing strategies.

• Excellent communication skills with the ability to translate complex concepts into compelling messaging.

• Ability to manage multiple projects and collaborate cross-functionally in a fast-paced environment.

When you join Reputation, you can expect:

• Flexible working arrangements.

• Career growth with paid training tuition opportunities.

• Active Employee Resource Groups (ERGs) to engage with.

• An equitable work environment.

• We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

• At Reputation, we're committed to building a workforce that reflects a broad range of backgrounds, experiences, and perspectives. We believe that diversity strengthens our team, drives innovation, and helps us better serve our customers and communities. Through inclusive hiring practices and ongoing initiatives, we strive to create a workplace where everyone feels valued and empowered to contribute.

Additionally, we offer a variety of benefits and perks, such as:

• Flexible PTO for salary paid employees

• Hourly employees accrue PTO based on tenure and receive 5 sick days annually, available day 1

• 10 paid company holidays

• 4 company paid , "Recharge Days," which are wellness days off for the entire company

• Health, dental and vision insurance

• 401k

• Paid Parental Leave for all eligible employees as of day 1 of employment

• Employer paid short and long term disability and life insurance

• Employee Assistance Program (EAP)

• Access to a wide variety of unique perks and apps:

  • PerkSpot - Employee Discount Program

  • Wellhub (Gym Pass) - Access to wellbeing virtual apps, coaching and gym membership options

  • Carrot Fertility - Fertility & family forming, maternity, parenting, and hormonal health support

  • Omada - Virtual prevention and physical therapy program

  • Ladder -Life insurance to supplement outside of employer offering

  • SoFi - Financial wellbeing platform and 1:1 advice

  • Fetch - Pet insurance discount program

  • Spring Health for Guardian - Virtual mental health support

  • XP Health for Guardian (virtual eye-wear platform)

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about how we handle the personal data of applicants, visit ourCandidate Privacy Notice.

Applicants only - No 3rd party agency candidates.