Associate Director, Lifecycle Marketing & Audience Relationships
 Dotdash Meredith | |
$100,000-$115,000
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life insurance, parental leave, paid time off, paid holidays, long term disability, tuition reimbursement, 401(k)
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 United States, Iowa, Des Moines | |
 Jun 30, 2025 | |
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Job Title Associate Director, Lifecycle Marketing & Audience RelationshipsJob Description About The Position Dotdash Meredith is seeking an Associate Director, Lifecycle Marketing & Audience Relationships to lead lifecycle marketing strategy across the Entertainment & Beauty vertical, including brands like PEOPLE, InStyle, and Entertainment Weekly. This role will be responsible for building, managing, and optimizing lifecycle marketing programs that drive user engagement, retention, and lifetime value across our app, newsletters and notification programs. About the Role As the lifecycle marketing lead for the Entertainment & Beauty vertical, you'll partner closely with editorial, product, and data teams to craft and optimize user journeys and subscriber experiences that deepen engagement and build long-term brand loyalty. This is a strategic and hands-on role that requires a deep understanding of lifecycle strategies, from onboarding and activation to engagement, re-engagement, and retention. You will leverage data and insights to build campaigns and programs that grow and sustain strong user relationships with our brands. This role requires a forward-thinking mindset with a strong commitment to exceeding the needs of assigned brands and stakeholders. Success depends on the ability to anticipate challenges, proactively identify new opportunities, manage responsibilities independently, and deliver exceptional support, thought partnership and execution. About the Team This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating DDM brands' newsletter, notification and lifecycle marketing programs, and delivering best in class experiences to millions of subscribers. This role works as part of a "pod" on the Audience Relationship Team, composed of this role, a Subscriber Acquisition Specialist and a Content Lead. The pod works seamlessly together to grow active subscribers and users across programs. The role also works cross-functionally with product, data, production, and growth team counterparts, as well as brand leaders and brand editorial. Hybrid 3x a week- New York/DSM In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Positions Contributions: Accountabilities, Actions and Expected Measurable Results
The Role's Minimum Qualifications and Job Requirements: Education: Bachelors and/or equivalent experience. Experience:
Skills
% Travel Required (Approximate): 5% IV. Core Values | Attributes expected for job success. Champion Accountability | Respect All | Expect Integrity | Act Now, Not Later | Make it Matter It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees Pay Range Salary: $100,000-$115,000The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG# | |