Sr Mgr Marketing Global Product - CGT

Requisition ID: 34314

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

Senior Manager, Global Marketing Manager - Cell and Gene Therapy (CGT)

JOB SUMMARY

The Senior Manager, Global Marketing for Cell & Gene Therapies (CGT) is responsible for driving market development, commercialization, and adoption of the CGT product and services portfolio worldwide. This role balances upstream market development with downstream execution, ensuring the Terumo BCT brand grows across prioritized segments. The incumbent will develop go-to-market strategies, lead evidence-based marketing initiatives, and engage global and regional stakeholders, while partnering with internal teams across product management, services, sales, scientific affairs, and regulatory to deliver integrated market success.

ESSENTIAL DUTIES:

Strategic Market Development & Go-to-Market Planning

• Conduct market assessments and market research to identify opportunities.
• Develop product positioning, messaging, and value propositions aligned with customer needs and evolving market trends.
• Lead development of service offerings and program launches to strengthen brand positioning.
• Collaborate with Global Product Management on launch readiness for new products and services.

Content Development & Communication

• Partner with Corporate Communications and GTI Digital marketing lead to create impactful omnichannel marketing assets (brochures, case studies, product demos, videos).
• Ensure messaging consistency and integration of the CGT portfolio into promotional programs, sales tools, and customer communications.
• Develop storytelling across the portfolio to reflect customer feedback, competitive insights, and brand strategy.

Sales Enablement

• Equip sales teams with playbooks, FAQs, competitive comparisons, and value analysis tools.

• Provide field training and insights to accelerate adoption and ensure alignment with customer needs.

Market Development & Evidence Generation

• Identify adoption barriers and develop strategies to overcome them.
• Collaborate with Scientific Affairs to define and communicate evidence strategy.
• Translate new evidence and claims into marketing programs, materials, and campaigns.
• Plan multi-channel campaigns to support training, customer engagement, and congress activities.

Stakeholder Engagement

• Build and strengthen partnerships with Key Opinion Leaders (KOLs), CMOs, academia, and translational labs.
• Lead advisory board activities and leverage insights to shape downstream and upstream marketing strategies.
• Represent Terumo BCT at international congresses, engaging with customers and external organizations to drive visibility and market share growth.

Performance Monitoring & Analytics

• Track adoption, revenue, and market share metrics globally.
• Analyze effectiveness of programs using internal and external stakeholder feedback.
• Develop tactics and tools to measure and communicate results.

QUALIFICATIONS & SKILLS:

• Bachelor's degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.
• Minimum 7-10+ years' experience in global marketing and/or sales, preferably in MedTech, Biotech, Pharma, or other regulated Life Sciences industries.
• Experience in Cell & Gene Therapies strongly preferred.
• Scientific or Technical background in CGT applications, therapies, and markets strongly preferred.
• Advanced sales and marketing techniques with strong knowledge of market execution.
• Demonstrated ability to consistently support sales goals and profitability.
• Expertise in product positioning and deep competitive knowledge of global markets.
• Strong track record in strategic planning and program delivery.
• Intimate knowledge of global marketing strategies and market requirements, with working knowledge of global sales strategies.
• Ability to assess and integrate customer needs and market trends within the context of product systems and business capabilities and translate this into effective programs.
• Proven ability to work effectively with multiple levels of customer organizations (Biotech, CMO, translational lab, academia) as well as internal cross-functional and regional teams.
• Excellent communication, presentation, and stakeholder management skills.
• Analytical mindset with ability to interpret data and refine strategies.

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.

Additional Physical Requirements

Travel 20-30% Global Travel

Target Pay Range:$160,700.00to$200,900.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data

Target Bonus on Base:20.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  
  
  
  • Respect - Appreciative of others
  • Integrity - Guided by our mission
  • Care - Empathetic to patients
  • Quality - Committed to excellence
  • Creativity - Striving for innovation
  
  
  
  
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.