Product Manager- Subscriber Growth, Hallmark +

SUMMARY

At Hallmark+, we believe in the power of storytelling to build meaningful connections. As a Product Manager- Subscriber Growth, Hallmark + you'll lead end-to-end initiatives to drive subscriber acquisition, activation, retention, and re-engagement.

In this role, you'll collaborate cross-functionally to align priorities and translate business needs into innovative digital experiences that boost subscriptions and enhance customer satisfaction. You'll work closely with programming, distribution, marketing, research and other teams to gain a deep understanding of our business, audience, market, and competition.

You'll lead research and analyze data from multiple sources to inform product strategy and influence decisions across the organization. Your focus will span web, mobile, and CTV platforms to optimize the customer journey for growth.

The ideal candidate can translate complex technical concepts into clear, non-technical language and has a proven track record of managing complex projects with cross-functional partners. Strong business acumen, communication skills, and the ability to lead high-impact technical initiatives under tight deadlines are essential.

This is a high-impact role for someone passionate about subscription growth, user experience, and data-driven product development.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• 
  

  Develop and Maintain a Roadmap that is aligned to business strategies and objectives: Balance both top-down strategies and bottoms-up opportunities.

  
  

• 
  

  Lead Subscriber Growth Initiatives: Own end-to-end product growth strategies including acquisition, activation, retention, and reactivation-ensuring a cohesive experience throughout the subscriber lifecycle.

  
  

• 
  

  Prioritize and Deliver High-Impact Features: Translate business goals into actionable epics and user stories, partnering with development teams to deliver high-quality, user-centric solutions that drive measurable results.

  
  

• 
  

  Manage and Optimize the Product Backlog: Continuously refine and prioritize the product backlog to support agile team execution and maintain alignment with key business objectives.

  
  

• 
  

  Communicate Progress and Align Stakeholders: Provide transparent updates to leadership and cross-functional teams, ensuring alignment on goals, timelines, and product impact.

  
  

• 
  

  Leverage Data to Inform Strategy: Use quantitative and qualitative insights to define KPIs, build business cases, and inform product strategy-ensuring data is at the heart of every decision. Monitor core growth metrics to inform prioritization, measure performance, and iterate quickly based on outcomes and insights.

  
  

• 
  

  Streamline and Improve Operations: Identify opportunities to enhance execution through process optimization, operational improvements, and cross-team efficiency.

  
  

BASIC REQUIREMENTS

• 
  

  Bachelor's Degree or 4 years of professional work experience.

  
  

• 
  

  3-5 years of experience as a Product Manager, with a minimum of 3 years in an associate product manager, product owner, or product manager role.

  
  

• 
  

  Experience in a subscriptions focused media/entertainment company.

  
  

• 
  

  Strong storytelling skills with the ability to communicate cross-functionally at all organizational levels.

  
  

• 
  

  Expertise in gathering and using data to drive decision-making.

  
  

OTHER REQUIREMENTS

• 
  

  3-7 years of experience in a streaming product management role.

  
  

• 
  

  Experience leading technically complex products with multiple stakeholders and competing priorities.

  
  

• 
  

  Proven collaboration and creative problem-solving to meet business objectives.

  
  

• 
  

  Experience using data to define business value, prioritize features, and manage trade-offs.

  
  

• 
  

  Experience managing direct reports.

  
  

The salary range for this job is between $88, 100- $118,200. Salary rate will take into consideration several factors including location.

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.