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Sr. Manager, Retail Media

Red Bull North America
United States, California, Santa Monica
Jun 17, 2025
The Sr. Manager, Retail Media is responsible for leading the strategic and operational execution of Red Bull's digital retail paid media programs across pureplay, delivery, and brick and click platforms. This role is a key growth driver for our brand and will be responsible for developing and scaling strategies that drive conversion, build loyalty, and build long-term customer value across eCommerce and retail. This role combines tactical campaign management through our agency partnership and long-term strategic planning to help shape the brand in our digital retail ecosystem. This role is responsible for working closely with cross-functional partners including Ecommerce Sales, Advertising, Shopper Marketing, Product Marketing, Finance, and Information Technology. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 5+ years retail media experience, preferably with a lifestyle brand Bachelor's degree required Strong Communication skills, highly organized and manages timelines and objectives effectively Strategic thinker and passionate for achieving long-term success via hands on, solutions-oriented approach Self-motivated, self-directed, flexible and be able to work under pressure in a fast-paced environment Proven tracker record scaling retail media programs across eCommerce and retail, with budgets of $1M+ annually. Deep platform experience with Amazon, Walmart Connect, Door Dash, Uber Eats, Roundel Strong strategic thinking and analytical skills; comfortable forecasting, modeling, and presenting to executives Creative problem-solver with a testing mindset and passion for fast-paced, entrepreneurial environments Experience managing external partners to high quality of execution Travel 10-20% Permanent Benefits eligible