Manager, Paid Media Strategy & Activation

White & Case LLP
100,000
vision insurance, parental leave, 401(k)
United States, New York, New York
Jun 19, 2025
Manager, Paid Media Strategy & Activation Firm Summary White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be. With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key financial markets and our strengths in handling complex cross-border work. It is not just about our global network of offices and shared service centers; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It is one of the reasons we attract and retain cross-border work. Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages. Position Summary We are seeking an experienced and data-driven Manager to build, lead, and scale Paid Media Strategy & Activation within our newly formed Integrated Marketing team. The Integrated Marketing team plays a central role in delivering a modern, brand-led marketing strategy aimed at raising the profile of the Firm and supporting its growth ambitions. Under the leadership of a new Chief Marketing Officer, the wider Marketing & BD function at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry. The team's collective objectives are to support the Firm's business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. This role will be responsible for developing and executing a high-impact paid media strategy that supports brand awareness, client engagement, and business growth across key markets. This is a pivotal opportunity to create a performance-driven media ecosystem from the ground up at one of the world's most respected law firms. Duties and Accountabilities¹ Strategic Leadership: Develop a firmwide paid media strategy rooted in relevant audience segments and aligned with global business objectives, brand positioning, and practice/industry priorities Channel Management: Oversee planning, execution, and optimization across all paid media channels, including LinkedIn, Google Ads, programmatic display, paid social and native advertising Agency & Vendor Management: Select, negotiate with, and manage external media agencies, media companies and platform partners to maximize performance and ROI Cross-Functional Collaboration: Partner with content, digital, analytics, and business development teams to ensure cohesive messaging and measurable outcomes Measurement & Reporting: Define KPIs and establish performance dashboards to track media efficiency, attribution, and impact on pipeline and brand health Innovation & Best Practices: Stay ahead of industry trends, platform updates, the evolving media landscape, and regulatory changes to keep our paid media program cutting-edge and compliant Team Development: Build and lead a high-performing team as the paid media program scales over time Qualifications Bachelor's degree in marketing, communications, or related field; MA, JD, or MBA a plus At least six (6) years of experience in digital and paid media, preferably within a professional service or B2B environment; agency-side experience or experience working with global teams is a plus Fluency in institutional audiences of importance, ranging from clients, recruits, media and other stakeholders Strong grasp of media planning, performance analytics, audience targeting, and A/B testing Experience in ad platforms (Google Ads, LinkedIn Campaign Manager, DSPs, etc.) and analytics tools (GA4, Tableau, Looker, etc.) Excellent stakeholder management, communication, and presentation skills Experience growing and leading an advanced team of media professionals that support multiple campaigns/initiatives simultaneously Strong project management skills and experience in managing agency relationships High attention to detail and deadline oriented Location & Reporting This role is based in our New York office. This role reports to the Director, Integrated Marketing. Equal Opportunities White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law. Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com Notice to Recruitment Agencies Our internal Recruitment team are responsible for all end-to-end lateral recruitment processes. All agencies must sign White & Case terms of business, which are office specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and/or outside of our online application tracking system, will not be considered a formal introduction. Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the Americas Lateral Recruitment team. Benefits at White & Case White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible. _{The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.} _{¹The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.} Primary Location : United States-New York Expected Workplace : Onsite Job Posting : Jun 17, 2025, 8:31:09 PM Salary range for New York market: 100,000 - 187,200 US Dollars (USD) Yearly Salary range in other markets will vary