SOCIAL MEDIA MANAGER

Position Number:40072321

Payroll Title:Marketing Specialist 3

Job Code:007552

Job Open Date: 6/26/25

Application Review Begins: 7/15/25; open until filled

Department Code (Name):EAPQ (EDUC ABROAD PROGRAM LOC Q)

Percentage of Time:100%

Union Code (Name):99 (Non-Represented)

Employee Class (Appointment Type):Staff (Career)

FLSA Status:Exempt

Classified Indicator Description (Personnel Program):PSS

Salary Grade:Grade 22

Pay Rate/Range:The budgeted salary range that the University reasonably expects to pay for this position is $77,000 to $84,000/year. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $77,000 to $139,200/year.

Work Location:UCEAP

Working Days and Hours: M-F, 8am-5pm Pacific Time or similar schedule

Benefits Eligibility: Full Benefits

Type of Remote or Hybrid Work Arrangement, if applicable:Hybrid (Both UC & Non-UC locations) Type of work arrangement eligibility: Hybrid. On-site presence will be required for leadership and staff meetings, delegation visits, training sessions, etc.

Special Instructions:

For full consideration, please include a resume and a cover letter as part of your application.

Department Marketing Statement:

Through international academic experiences, the University of California Education Abroad Program (UCEAP) inspires students to explore and transform their lives, UC, and the world. Since 1962, UCEAP has served as the UC systemwide study abroad program. In support of this mission, it has served over 100,000 students across all ten UC campuses and over 50,000 Reciprocity (international) students. UCEAP is committed to promoting excellence through diversity, equity, and inclusiveness. Recognizing that diversity is integral to the University's achievement of academic excellence, UCEAP upholds the principle of equal opportunity for all, adheres to the University of California Diversity Statement, and strives to create an environment that is welcoming for all. UCEAP typically has over 6,000 student participants annually, is active in over 40 countries worldwide, and welcomes about 1,500 Reciprocity students to the University of California. Sustained by strong academic excellence, spirited faculty collaboration, and an interrelated support system, UCEAP produces future global citizens and thought leaders. uceap.universityofcalifornia.edu #LI-KA1

Benefits of Belonging:

Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards.Learn more about the benefits of working at UC

Brief Summary of Job Duties:

Reporting to the Marketing, Communications, and Engagement (MCE) Director, works independently to lead, implement, and collaborate on social media campaigns and projects that achieve organizational, enrollment, and program-specific objectives. This position manages a large portfolio of social media channels and projects and helps decentralized account coordinators at study centers and within the University of California Education Abroad Programs (UCEAP) systemwide offices to achieve organizational, student-centered goals. Through relationship building and channel-specific expertise, the social media manager collaborates in creating strong social media content that builds and strengthens UCEAP's voice, brand, and communication. Based on working knowledge of UCEAP programs and expertise in UCEAP's marketing programs and objectives, analyzes data, makes recommendations, designs, implements and maintains a comprehensive, multi-dimensional social media program. Maintains currency with emerging content, channels, and social media strategy and leverages expertise for continuous improvement. Works closely with the Multi-Media Designer(s) and the digital marketing specialist and collaborates with the MCE team and program staff.

Required Qualifications:

• Bachelor's degree in communication, public relations, marketing, journalism, or related field and two or more years of relevant marketing/communications experience with social media programs, or equivalent combination of education, training and experience.

• Two or more years of relevant marketing/communications experience with social media programs, or equivalent combination of education, training and experience.

• Experience creating social media content across channels for an organization, company or institution.

• Experience with and understanding of social media marketing strategies to target applicable audiences.

• 4 or more years of social media management experience with demonstrated record of achieving marketing and communications objectives.

• Ability to accurately research, organize and interpret information; assist in the coordination/preparation of strategic communications plans.

• Strong knowledge and proficient use of various social media channels including but not limited to Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and YouTube.

• Ability to exhibit sound judgement as it relates to all forms of communication.

• Knowledge of digital communication media, including relevant software, equipment and/or content management systems.

• Familiarity with Macintosh and Windows operating systems and relevant applications, including MS Office, Illustrator, Photoshop, InDesign, etc. Excellent verbal, interpersonal, group/team and public communication skills.

• Excellent written communication skills with proven ability to write effectively under deadline for a variety of purposes, goals, audiences and media.

• Ability to represent organizational objectives, brand and voice while tailoring messages to intended audiences and appropriate media channel/format.

• Ability to use data and creative problem solving for technical and creative solutions and deliverables.

• Ability to work professionally with diverse teams of faculty, administrators, staff and constituents.

• Ability to work independently and collaboratively as part of a team.

• Ability to prioritize and manage time and tasks effectively to meet deadlines and time sensitive objectives, while adjusting to emergent priorities.

• Ability to maintain a system of prioritizing, tracking, monitoring to managing tasks and projects for multiple programs.

• Proficiency in using relevant social media channels for marketing and communications.

Preferred Qualifications:

• Experience with Adobe Creative Suite, Hoot Suite, content marketing and blogging.

• Experience working in higher education and/or knowledge of the higher education market.

Special Conditions of Employment:

• The UCEAP Systemwide Office is located in Goleta, CA (near the UCSB campus). Type of work arrangement eligibility: Hybrid. On-site presence will be required for leadership and staff meetings, delegation visits, training sessions, etc. The University is unable to pay or reimburse expenses prohibited by University policy, including travel expenses associated with commuting to the designated office.

• Satisfactory conviction history background check

• UCSB is a Tobacco-Free environment

Misconduct Disclosure Requirement:

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegation or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

"Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy
UC Anti-Discrimination Policy
Abusive Conduct in the Workplace

Job Functions and Percentages of Time:

30% Establish, lead, and drive social media strategy and digital presence for UCEAP - Lead the social media marketing and engagement strategy for all UCEAP-owned social media channels. Establish, communicate, and monitor social media brand standards for decentralized accounts and coordinate large-scale campaigns with social media coordinators at Study Centers around the world. Regularly communicate these standards and expectations and leverage collaborative opportunities with University of California (UC) campus global learning and education abroad offices. Mentors and may supervise UCEAP staff, Study Center employees, and student assistants in their social media work. Establish social media brand guidelines, and maintain these standards as living documents. Foster positive relationships and online presence and within the UC community. Facilitate and host social media workshops for UCEAP staff, campus staff, and Study Center staff.

40% Build and Manage Social Media initiatives - Build, manage, implement and maintain all UCEAP social media channels (Facebook, Instagram, Twitter, TikTok, YouTube, etc.) and potential new channels. Implement and maintain social media campaigns, annual events, and event promotions, while tracking and reporting results. Manage annual ad spend for paid advertising campaigns and make recommendations for future campaigns and promotions. Stay current with industry trends, monitor and evaluate the effectiveness of outreach and engagement initiatives, and make data-driven recommendations for improvement. Collect, analyze, and interpret data on the performance of promotional campaigns. Provide actionable recommendations based on data analysis to improve future promotional strategies.

25% Lead, Develop and Deploy Social Media Platforms and Content - Coordinate projects and implement promotional strategies and advertising campaigns that highlight UCEAP programs and events. Develop strategy, collect, and share user-generated content, working directly with students and staff on social media takeovers. Leverage full understanding of industry and channel-specific strategies to recommend effective and engaging campaigns based on project goals and needs. Develop social media content that supports the overall social media strategy for UCEAP's content calendar and emergent needs across all institutional channels. Decide which platforms UCEAP will prioritize and leverage, and communicate those decisions with MCE and the larger organization. Communicate the brand voice in a coherent and effective manner across all social media platforms. Develop, recommend and implement, as applicable, creative ideas and strategies to reach new followers and drive interest in UCEAP programs. Foster growth and engagement with social media followers and other channels through replies, shares, and other engagement activities. Contribute social media marketing and awareness strategies to marketing and communications campaigns.

5% Special Projects - Other duties and special projects as assigned.

UC Vaccination Programs Policy:

As a condition of employment, you will be required to comply with the University of CaliforniaPolicyon Vaccinations Programs. As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals* must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.). Federal, state, or local public health directives may impose additional requirements.

For more information, please visit University of California Policy on Vaccinations - https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy

*Covered Individuals: A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.

Equal Employment Opportunity:

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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