New

Loyalty Program Manager

Columbia Sportswear
life insurance, 401(k)
United States, Oregon, Portland
Jul 02, 2025
This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion. ABOUT THE POSITION The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience. The eCommerce Marketing team is looking for a Loyalty Program Manager to manage the Columbia Greater Rewards (CGR) Loyalty program. In this role, you will be accountable to build, drive, and enhance the program and ensure that Columbia Sportswear maintains a best-in-class Loyalty experience across brick & mortar and eCommerce. This role is a highly visible leader in the organization and will drive sales and enrollments as well as strengthen the brand across a multi-channel environment including web, retail stores, mobile and social platforms. HOWYOU'LLMAKE A DIFFERENCE Accountable for creating and communicating the Loyalty program vision, strategy, and execution across the entire organization. Establish and meet Loyalty revenue and new member acquisition goals. Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms. Develop and execute strategies that strengthen lifetime value, enhance the customer journey, and provide significant opportunities for marketing and engagement. Apply learnings from consumer level data to develop segmented audience-based campaigns. Manage the relationship with key vendors supporting the Loyalty program. Lead, develop and coach members of the Loyalty team. Represent the Loyalty program with executive leadership across the organization. Serves as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace. YOU ARE Passionate and knowledgeable about commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups. Well-versed in CRM systems and strategies Proficient with technical tools and systems, especially customer databases and analysis and reporting tools and packages. An excellent communicator, able to effectively communicate and influence key stakeholders across the company and various business units. Highly effective presentation skills and experience in front of large audiences. This position is presented to executive management, store managers and brand marketing team. YOUHAVE 8-10 years professional experience in eCommerce/Retail Loyalty programs required. Experience with corporate reporting systems, CRM platforms, databases, data systems and web analytics programs required. Expertise with how customer data is stored and moved across data systems and platforms. Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base. Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate. Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others. This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.