Associate Director, RCA Analytics

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Associate Director, RCA Analytics, you will be a key driver of data-led decision-making at RCA, turning numbers into insights that inform how we release music, develop artists, run campaigns, and identify new opportunities. You'll help shape our understanding of fan behavior and performance trends - playing a vital role in breaking the next generation of artists and guiding the trajectory of some of the biggest names in the industry.

• Perform deep-dive research to uncover insights into trends across the music industry, competitors, social platforms, streaming services, and listener behavior to inform how new music is released and marketed
• Leverage data from social platforms and digital marketing campaigns to identify performance trends and audience insights, delivering strategic recommendations that enhance campaign effectiveness and support the label's broader digital and fan engagement strategy
• Strengthen our understanding of artist fanbases by developing new strategies to collect and analyze psychographic and behavioral data - including interests, brand affinities, platform usage, identity markers, and values - to better acquire, segment, and engage fans
• Assist in developing data tools and dashboards that integrate streaming, social, and audience data to track artist growth, uncover opportunities, and generate insights that guide both internal strategy and A&R evaluations of potential signings
• Enhance the label's social analytics capabilities by identifying key data sources, automating data collection processes, and creating tools and reports that surface actionable insights

• 5+ years of experience working with data
• Experience with SQL, python, and other programming languages and business intelligence tools such as Tableau and Alteryx
• A powerful blend of analyst and data developer - skilled at both uncovering insights from complex data and building streamlined workflows and dashboards
• Advanced knowledge of all primary MS Office software and advanced Excel skills
• Able to draw conclusions from data and propose effective solutions
• Passionate about the music and entertainment business and have a desire to build a career in the industry
• Excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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