Principal Product Manager

Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.

Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project and Podcast Genome Project technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected
products.

How You'll Make an Impact

We are shifting to a more strategic, outcome-driven product roadmap designed to position audio as a primary media channel through cross-media attribution and planning. At the heart of this strategy is "Know Every Listener" and our effort to build a unified identity and data platform that powers targeting, personalization, and measurement across SiriusXM's ecosystem.

This role is central to realizing our "Audio in Every Plan" and North Star, ensuring that audio is performant and seamlessly integrated as a key staple in modern media strategies that require sophisticated targeting and measurement capabilities to achieve a wide variety of business goals.

As Principal Product Manager, Unified Identity & Audience Strategy, you will lead the product strategy and delivery of our unified identity goal: maximizing addressable reach across SiriusXM Media's podcast and streaming inventory via a privacy-forward, scalable identity framework. This initiative is foundational not just for ads, but for unlocking listener monetization across marketing, commerce, and subscriptions.

You will drive strategy and execution to:

* Operationalize identity resolution at scale through the development of matching logic, data ingestion workflows, and system-level integrations

* Enable smarter audience targeting to support outcome-based buying

* Empower marketing, commerce, and subscription teams with unified audience insights to drive growth

* Activate advertiser and platform data signals through compliant, extensible systems

* Lay the foundation for advanced monetization capabilities, with a focus on interoperable integrations with key clients including data clean room enablement and more efficient audience reporting

You'll partner closely with Engineering, Data Science, and Legal to build solutions that balance scale with performance and enable SiriusXM to unlock the full value of its listener data across teams and platforms.

What You'll Do

* Own and deliver against our addressability goal, maximizing unified identity coverage across logged-in listeners across SiriusXM platforms

* Serve as the internal expert, thought leader and evangelist for unified identity to educate stakeholders on the capabilities and business outcomes this platform enables

* Partner closely with Engineering, Data Science, and Legal to define a scalable, privacy-friendly identity solution including oversight of data ingestion workflows and signal resolution logic for advertiser and platform data sources

* Translate cross-org needs (AdTech, Marketing, Operations, Commerce, Subscriptions) into a common identity platform and shared KPIs

* Define and track metrics that measure identity coverage, accuracy, and downstream monetization impact against new capabilities and services that are developed as a part of these efforts

* Collaborate with product peers in measurement, clean rooms, and targeting to ensure identity infrastructure feeds critical monetization & personalization use cases

What You'll Need

* 10+ years in product management with a focus on identity, data infrastructure, or audience platforms in media, ad tech, or related industries

* Experience leading cross-functional initiatives involving data science, backend infrastructure, privacy, and external data partners

* Strong systems thinking and comfort navigating ambiguity and complexity

* Ability to communicate clearly with technical and non-technical stakeholders alike

* Strategic mindset with a bias toward outcomes and measurable business impact

* Passion for customer experience, data integrity, and building platforms that scale Preferred Qualifications

* Experience in audio advertising, streaming media, or podcasting environments

* Prior work with SSPs, DSPs, or ad servers

* Knowledge of advertising data standards (IAB, OpenRTB, etc.

Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $145,900 to $220,800 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.