Director of Marketing, Game Day Experience, and Community Engagement
Position Overview: The Director of Marketing, Game Day Experience and Community Engagement is responsible for the marketing, promotions, and community engagement activities of the athletics department in accordance with NCAA, conference and University rules and regulations while also overseeing all visual aspects of home game day experience including ticketing at athletics events. The position collaborates with internal offices such as University Marketing, Alumni Relations, and Conference and Events to encourage and promote brand presence and identifiability among alumni, parents, fans, and friends of the University. This position will serve as a member of the Atheltic Department's administrative team and represents the Athletic Department in all internal and external marketing and community affairs. This position reports directly to the Assistant AD for Communications and must support the values and vision of CSP.
Essential Duties:
- Execute marketing activities to increase attendance and ticket sales at competitions and functions, including in-game promotions, and take the lead with community engagement activities
- In cooperation with Athletic Communications, facilitate department's social media presence and digital marketing strategies
- Ensure the execution of partner activations and fulfillment for sponsorship agreements, including signage, digital assets, print assets, and in-game promotions while overseeing the visual presentation (signage, premium seating placement, branding, display for apparel sales, etc) for CSP's home athletic events
- Oversee events and initiatives regarding community partners, CSP departments and student-led organizations
- Coordinate all aspects of game-day presentation (video board content, PA reads, marketing & promotion contests) and special event atmosphere (i.e. cheer team, band, national anthem singer, halftime shows, etc.)
- Oversee the Department of Athletics Marketing Internship Program and Graduate Assistant while ensuring student workers are staffed appropriately for all home athletic events in conjunction with Facilities staff
- Manage department's athletics apparel for both internal use and external sales, and ensure brand consistency across all programs
- Abide by NCAA, NSIC, and CSP rules and regulations
- Additional duties as assigned
Education & Experience:
- Bachelor's Degree: Required
- Master's Degree: Preferred
- Previous work experience in the sports/entertainment/hospitality industry
- Experience developing and executing a strategic plan aimed at departmental growth
- Ability to develop a lead marketing strategy for athletic campaigns, branding and engagement
- Experience creating and analyzing campaigns to maximize ticket sales and market exposure
- Ability to work closely with internal staff to promote selling strategy and tactics to generate revenue
- Experience planning and overseeing advertising and promotional campaigns for print and digital
- Previous experience with email marketing, social media, advertising, branding and in-venue production
- Ability to provide analytical support to university partners on marketing and event-based spending
Competencies:
- Competencies required for success in the position are indicated below (i.e.: written communication, attention to detail, etc.):
- Excellent written and verbal communication skills
- Strong attention to detail and organizational skills
- Ability to work in a team and a fast-paced environment
- Leadership abilities in changing, ambiguous, and challenging situations
Exceptions: position requires long hours, including nights and weekends, and may require exposure to adverse weather conditions.
Supplemental Information:
It is the policy of CSP to provide equal opportunity to all employees and applicants for employment in accordance with all applicable federal, state, and local laws. The University will not discriminate against or harass any employee or applicant for employment because of race, color, sex, pregnancy, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, gender, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by federal, state or local laws.
However, CSP is an institution of the LCMS and, to the extent allowed by law, CSP reserves the right to give preference in employment based on religious tenets.
The mission of Concordia University, St Paul, a university of The Lutheran Church- Missouri Synod, is to prepare students for thoughtful and informed living, for dedicated service to God and humanity, and for enlightened care of God's creation, all within the context of the Christian gospel. This mission is rooted in academic excellence and Christian vocation.
The vision of Concordia University, Saint Paul, is to be acknowledged as the leading Lutheran university offering exceptional opportunities for students from all backgrounds who seek relevant career preparation and a challenging academic experience coupled with the insights of Lutheran theology.
Promise to Students - Concordia University, Saint Paul, empowers you to discover and engage your purpose for life, career and service, in a dynamic, multicultural, urban environment, where Christ is honored, all are welcome, and Lutheran convictions inform intellectual inquiry and academic pursuits.
Concordia University owns a 41-acre campus just West of Downtown St. Paul with easy access to light-rail and bus transportation. Only blocks away from popular Summit and Grand Avenues, restaurants, shopping, and cultural activities abound. Concordia is known to have one of the most racially and ethnically diverse university student bodies in the state of Minnesota.
CSP prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. The notice of nondiscrimination is located at https://www.csp.edu/student-life/title-ix/
Feel free to contact Cassidy Leininger - cleininger@csp.edu, with any questions
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Concordia University
Aug 03, 2025