Marketing Specialist - Worcester, MA

Established in 1992, Greenwood Industries is a privately held company that's grown to become one of the Top 10 commercial roofing and building envelope systems contractors in the United States. We are headquartered in Worcester, Massachusetts, with nine locations throughout the Northeast.

At Greenwood Industries, our success is sustained by the timeless values of hard work, quality and fairness, amplified by the integration of new technologies and means & methods of construction that elevate our performance.

We have grown primarily through repeat business from many of the region's most respected general contractors, architects, engineers and building owners. We have extended our reach with strategic acquisitions of like-minded companies and continue to look for opportunities to add talented teams to the Greenwood group.

Today we have more than 750 people working at Greenwood Industries, giving us the capacity to perform at any scale. We are signatory to 17 union contracts, because we value the integrity of skilled labor and are committed to providing jobs that sustain families and communities.

At Greenwood our craft is building envelope systems. Our mission is building long-term relationships with employees and construction partners.

TheMarketing Specialistis responsible for supporting marketing initiatives, assisting with content creation, campaign execution, and brand management. This role will work closely with the VP of Marketing & Corporate Communications and other teams to help implement marketing strategies that enhance brand awareness, customer engagement, and lead generation.

The ideal candidate has 2-4 years of marketing experience with strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Marketing Execution & Support

• Assist in the development and execution of marketing campaigns across digital, print, and social media channels.
• Coordinate email marketing efforts, including content creation, scheduling, and performance tracking.
• Support marketing automation efforts by managing CRM data and campaign workflows.

Brand & Content Management

• Help maintain a consistent brand voice across all platforms.
• Assist in creating and managing content for social media, websites, blogs, and email newsletters.
• Work with external vendors and designers to develop marketing materials, including brochures, presentations, and advertisements.

Event & Public Relations Support

• Assist in the planning and execution of trade shows, conferences, and company events.
• Coordinate sponsorships, event logistics, and promotional materials.
• Help draft press releases and media outreach communications.

Market Research & Analysis

• Conduct competitive research and track industry trends.
• Monitor and report on marketing campaign performance metrics.
• Assist in compiling data for marketing reports and presentations.

Team & Administrative Support

• Maintain and update the marketing calendar to ensure timely execution of campaigns.
• Organize and manage the company's digital asset library (logos, photos, marketing collateral).
• Support the Director of Marketing with administrative tasks, including scheduling meetings and coordinating with vendors.

Qualifications & Skills

• 2-4 years of experience in marketing, communications, or related field.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent writing, editing, and proofreading skills.
• Strong organizational skills with the ability to manage multiple projects.
• Proficiency in Canva, Adobe Creative Suite, or other design tools is a plus.
• Basic knowledge of Google Analytics and marketing performance tracking.

Preferred Qualifications

• Experience in B2B marketing, construction, or related industries.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM tools.
• Familiarity with SEO, PPC, and website management is a plus.
• Familiarity with marketing automation and analytics tools.

Benefits:

• 401(k)

• 401(k) matching

• Dental insurance

• Employee assistance program

• Health insurance

• Life insurance

• Paid time off

• Vision insurance

Schedule:

• 8 hour shift

• Monday to Friday

Work Location: In person

Greenwood Industries is an Equal Opportunity Employer.