Director, Commercial Segment Innovation - Cheswick, PA

Vitro is the largest glass manufacturer in the Western Hemisphere and the largest glass producer in North America. Vitro's glass products can be found in some of the most iconic vehicles on the road, in countless buildings and homes around the world, and in billions of glass containers produced every year. With more than 14,000 employees worldwide, we have expanded our global footprint and cemented our leadership role in the industries in which we operate.

At Vitro, we redefine the power of partnership to create value and innovative glass solutions for our customers and communities. Together, we will realize the full potential of glass to shape how we move, build, and live in the future. Vitro takes active steps to protect the environment and supports several initiatives that promote protection of the environment and reduction of energy consumption in the glass manufacturing process. Our products and technologies reduce energy consumption and emissions in buildings and vehicles, and we minimize the use of natural resources in manufacturing. Together, we have the power to make more than glass. We can make the future a brighter place for years to come.

Vitro Architectural Glass manufactures a broad range of industry-leading, energy-efficient products such as Solarban, Sungate and Starphire Ultra-Clear glasses. Throughout our storied history, collaboration and innovation have been central to our advancements. Today, the key to our success continues to lie in the strength of our partnerships. With a foundation formed on trust, teamwork and shared excitement, the possibilities for impactful innovations in glass are truly endless.

With manufacturing facilities throughout the U.S. and Mexico, Vitro Architectural Glass is committed to sustainable manufacturing processes and products. Vitro also operates one of the world's largest glass research and development facilities in Pittsburgh, PA and has four residential glass fabrication plants in Canada.

To find out more, please visit our website: Vitro Architectural Glass | Vitro Architectural Glass vitroglazings.com

Vitro has an Innovation Director, Commercial Segment, position open at the Vitro Glass Technology Center in Harmar, PA. This position defines the vision for the Commercial market segment to dominate it and complements the strategy for Interiors, Specialty and Residential. Leads business growth through innovation, expanding existing product lines and leading new products and platforms within the Architectural Glass business. Coordinates Product Management team to ensure success. Maps the future though Strategic Marketing, anticipating market trends and needs. Develops and executes product launches including influencing all stakeholders, defining pricing, branding, market segmentation. Leads confidential-secret project to test hypothetical new businesses and commercialization avenues. Directly leads and executes Market Research projects (i.e. studies) to understand market trends, including value chain stakeholder wants and needs, as critical input for new product development. Directly engages in Go-To-Market Strategy and Field Implementation activities once new products reach pre-launch and launch stages.

Specific Job-Related Knowledge, Experience, & Abilities:

• BS Architecture/Marketing
• 10+ years' Experience
• High understanding of the Glass and Glazing industry dynamics. Worked in the industry for at least 10 years with a mix of architectural sales, customer relationships, product management and interaction with architects and specifiers. High level of communication skills, customer service skills, creativity, financial critical thinking and leadership.

Responsibilities:

• Defines the product portfolio for Commercial building segment as a priority
• Gain a deep understanding of customer & stakeholders wants and needs through conducting market research projects, with the objective of identifying and filling product gaps to grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners
• Develop product pricing and positioning strategies
• Translate product strategy into detailed requirements and prototypes
• Scope and prioritize activities based on business and customer impact
• Work closely with stakeholders to deliver with quick time-to-market and optimal resources
• Drive product launches including working with mark-com team, executives, and other product management team members
• Train the NAM and CAM teams to understand the value proposition and sell up.
• Clearly understand the product value in the final product
• Represent the company by visiting customers to solicit feedback on company products and services, including conducting active Field work for pre-launch stages (identifying opportunities/needs & wants) and post-launch stages (product evangelism & adoption, external presentations, direct feedback collection)
• Works with all departments to keep innovation flowing
• Actively participates and leads specific initiatives defined in Strategic Planning, including creation of a second engine business
• Managing the Product Manager team to accomplish innovation and organization goals
• Leads Innovation Market development team

Customer Experience Focus Statement:

As a key contributor to our marketing team, you will be responsible for shaping and enhancing the customer experience across all touchpoints. This includes developing and executing marketing strategies that prioritize customer satisfaction, loyalty, and engagement. You will collaborate cross-functionally to ensure brand messaging aligns with customer needs and expectations, leveraging insights and feedback to continuously improve the customer journey. Your role will be pivotal in driving a customer-centric culture, optimizing communications, and delivering value that strengthens long-term relationships.