Sr. Director Global Marketing, GI Cancers

Sr. Director Global Marketing, GI Cancers

Location: US (Collegeville, PA) or UK (London, UK)

We need fresh thinking to get ahead of disease as our patients deserve bold ambitious ideas.

As a Global Marketing Director (GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team.

You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content.

This role will report to the VP Medicine Commercialization Lead (MCL) of Immuno-Oncology (IO) in Oncology. In this role you'll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK's Pharmaceuticals business, as Global Marketing directors (GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. This role has an unique opportunity to rapidly launch an exciting indication in Rectal Cancer which will change standard of care practice in a big way.

You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.

Key Responsibilities:

• Establish themselves as the GI commercial lead and expert, supporting the Marketing Commercialization Team and Medical Development Team, and part of the Global brand commercial leadership team.
• Lead Global launch and launch readiness for Rectal Cancer in collaboration with the US LOC.
• Support governance deliverables and workstreams aligned to key decisions for the organization.
• Lead lifecycle management strategy in GI cancers to drive additional value for the asset, determine unmet needs, launch sequence strategy, and optimize approaches to markets.
• Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
• Accountable to develop GI brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.
• Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies.
• Partner with Insights to deliver global forecast aligned to strategy, generating recommended assumptions and strategic input.
• Ensure the market access strategy underpins decision-making throughout the entire product lifecycle, including portfolio decision-making.
• Embraces an agile mindset to build an organization that seeks continuous improvement, productivity, value, speed to market and customer satisfaction.
• Leads team and builds followship to ensure brand strategy can be executed to maximize commercial success and deliver exceptional customer experience.
• Can identify future strategic opportunities to drives long term asset value expansion through thoughtful and proactive assessment of unmet need, commercial valuation and science
• Elucidate required SG&A and commercial model to optimize Brand performance in Global markets.
• Drive culture of trust, respect, transparency, and accountability.

Why You?

Basic Qualifications

• Bachelor's degree in science or business
• Minimum 10 years of relevant professional experience (i.e., roles in early commercial, marketing, business development, insights and analytics, forecasting, pricing and market access, development, portfolio analytics)
• 5 years of experience working in oncology across a range of solid tumors and hematological cancers

Preferred Qualifications

• Ph.D. or MBA
• Credibility and proven effective leadership of cross functional teams in a matrix environment
• Highly effective interpersonal skills and the ability to create strong working relationships across functions and geographies
• Highly effective communication at all levels of the organization, including the ability to challenge, inspire and influence
• Ability to work as an individual contributor, member and leader of a team
• Analytical skills and the ability to synthesize information from multiple data sources
• Strong prioritization and decision-making
• Ability to navigate complex business challenges
• Ability to independently identify and assess opportunities, mitigating risks and issues
• High-level of personal accountability and able to work independently to achieve objectives

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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