Manager - Media

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you're looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you!

The Media Manager will be responsible for leading and executing media strategy to enhance brand awareness, drive customer engagement, and support broader marketing efforts. The ideal candidate will have a strong background in media planning and buying, a deep understanding of the media landscape, and a passion for innovative marketing solutions. This role involves developing and engaging an ecosystem of external storytellers to support key campaigns, brand moments, partnerships, products, and promotions that each support the brand's growth objectives.

Specifically, this role is design to support strategic planning and development of Wendy's social, digital, and data-led media campaigns. This involves maintaining existing partnerships as well as cultivating new vendor relationships to add relevancy and expand our marketing efforts. Responsible for a deep understanding of the digital, social, and data-enabled media marketplace, opportunities, and competitive activity to help inform evolution of Wendy's ability to engage effectively with consumers in each space.

Responsibilities

• Directs and implements the social, digital, and data-led media creative strategy and investment in collaboration with internal teams, agency partners, and external partners
• Enhance brand and product awareness through culturally relevant, innovative, and/or data-lead initiatives to result in business and audience growth
• Build and evolves platform strategies by maintaining and building vendor relationships and fostering a deep understanding of the marketplace
• Recommends selection of creator and talent relationships across various industries such as music, entertainment, and sports to amplify brand messaging and assists creative team in execution
• Manages agency creative teams to optimize campaigns and strategies

• Education: Bachelors Degree; Preferred major: Advertising, Communications, Marketing/PR
• 7+ years social marketing experience, including an understanding and familiarity with all major social platforms and 1P & 3P data usage in media
• Experience working inside a creative agency, or experience managing creative agency resources
• Highly organized and strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• Strong written, oral and visual communication skills.
• Disciplined in execution, problem-solving and thinks with a consumer-first mindset

Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite

Wendy's was built on the premise, "Quality is our Recipe," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate's job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 20% of annualized base salary, based on actual company and personal performance.

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy's benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy's benefits, bonus, and other incentives. Wendy's retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

Pay Range: $88,000 - $154,000 Annually