Shopper Marketing Specialist

General Mills

Accountabilities/Responsibilities

• Development of the trade strategy to support long term Category growth and profitably increase market share based on shopper and customer requirements
• Generate compelling shopper stories to develop winning strategies for categories vs competition
• Prepare and implement new product trade launch and conduct pre and post evaluation
• Develop a joint business partnership with key customers to drive business performance
• Optimize BTL A&CP budgets for category by channel and monitor the execution
• Participating in ad-hoc assignments/ projects as required.

Required Skills/Experiences

• A degree holder in Marketing/Business or related disciplines
• At least 2-3 years trade marketing or channel development experience in FMCG / shop related industry
• Strong strategic thinking & business acumen, good analytical & execution skills
• Good inter-personal and communication skills, able to work with people across different functions and levels
• Highly stress-resistant, mature & adaptable to fast pace working environment
• Self-motivated and can-do spirit
• A good team player, well-organized with sense of urgency
• Excellent command of written and spoken English as well as Mandarin

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