Product Marketing Manager, WEM

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Position Summary:

We are seeking a dynamic Product Marketing Manager for Workforce Engagement Management (WEM) to accelerate how Genesys brings its rapidly expanding AI-powered innovation to market. In this role, you will be at the center of connecting cutting-edge AI capabilities with employee experience and workforce optimization - ensuring Genesys continues to lead in enabling organizations to deliver smarter, more connected customer and employee experiences.

Your work will span strategic go-to-market planning, messaging, positioning, and sales enablement for next-generation WEM capabilities. You'll partner across product, marketing, sales, and customer success teams to clearly articulate how AI-driven Genesys Cloud solutions empower organizations to improve employee productivity, optimize workforce performance, and deliver more human, empathetic customer experiences.

This is a high-impact role where AI innovation meets execution: you will translate technical advancements in AI and WEM into compelling market stories, enable the field to drive adoption and revenue growth, and ensure that Genesys continues to set the standard in defining the future of workforce engagement powered by AI.

Key Responsibilities

• Go-to-Market Leadership: Collaborate with cross-functional teams to design and execute go-to-market strategies for WEM solutions, from product market fit and audience segmentation through sustained post-launch success.

• Messaging & Positioning: Develop clear, differentiated narratives that articulate the value of Genesys WEM solutions, highlighting how they enhance workforce optimization, agent productivity, and employee engagement.

• Market Insights: Lead research and analysis to uncover data-driven insights, identify growth opportunities, and strengthen Genesys' competitive positioning in the AI and WEM space.

• Enablement: Build and deliver impactful sales enablement content (decks, briefs, white papers, videos, webinars) that equips teams to position Genesys WEM solutions with confidence.

• Customer & Analyst Engagement: Partner with customers, advisory boards, and industry analysts to shape narratives, gather feedback, and reinforce Genesys' thought leadership in AI + WEM.

• Campaign Support: Partner with campaign marketing to execute full-funnel marketing programs that drive awareness, demand generation and expansion.

• Storytelling: Deliver compelling presentations at leadership meetings, analyst briefings, and industry events to showcase the value of Genesys AI & WEM solutions.

• Performance Measurement: Track and report on key success metrics during monthly business reviews, applying insights to continually refine go-to-market execution.

Minimum Requirements:

• 4+ years of enterprise SaaS product marketing experience, ideally within workforce engagement, employee experience, or contact center solutions.

• Expertise in B2B growth marketing and full-funnel activations, with the ability to connect technical innovation to business outcomes.

• Strong grasp of foundational PMM skills - messaging/positioning, GTM strategy, segmentation, sales enablement, content creation, and market research.

• Strategic and analytical mindset, with proven ability to simplify complexity and prioritize high-impact initiatives.

• Demonstrated success in collaborating with product, sales, and marketing stakeholders to launch and grow products.

• Strong written and verbal communication skills with a flair for persuasive storytelling.

• Comfortable navigating fast-paced, dynamic environments; resilient under pressure and adaptable to change.

• Bachelor's degree or equivalent professional experience.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical, Dental, and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link:https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visitwww.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.